USPS

The Next Revolution In Direct Marketing Is Here: PostReminder

directmail

The Next Revolution In Direct Marketing Is Here: PostReminder

Are you tired of feeling like your marketing campaigns are falling flat? Are you looking for a new way to connect with consumers and drive action? Look no further than PostReminder – the revolutionary new direct response platform for omnichannel marketers!

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Why Is Direct Marketing Successful?

Direct mail

Why Is Direct Marketing Successful?

Generating top of funnel leads is the lifeblood of many businesses. Gaining access to highly qualified leads is always a priority but one that must be weighed against acquisition cost. Direct marketing is an effective lead generation tool that has many advantages. Below we’re sharing some of the top reasons direct marketing is so successful.

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How B2B Companies Can Benefit From Direct Mail Marketing

Direct mail

How B2B Companies Can Benefit From Direct Mail Marketing

In 2018, ANA-DMA released their annual Response Rate Report, which showed that 45% of marketers preferred using B2B direct mail marketing before social media, email marketing, paid search, and online display ads.

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9 Secrets Of People Who Answer Santa’s Mail

USPS

9 Secrets Of People Who Answer Santa’s Mail

Every year, as temperatures begin to cool, letters to Santa Claus start rolling in to post offices around the country, filled with wish lists and questions from children.

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10 Historical Facts About Letters To Santa

USPS

10 Historical Facts About Letters To Santa

‘Tis the season for tens of thousands of kids to sit down and write their annual letters to the North Pole’s most famous resident. While sending a letter to Santa Claus might seem like a pretty straightforward process, it’s had a colorful—and at times controversial—history. Here are 10 facts and historical tidbits to help you appreciate what it takes for St. Nick to manage his mail.

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2023 Holiday Shipping Deadlines

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2023 Holiday Shipping Deadlines

As the holiday season nears, you might assume you have ample time to send your cards and packages for your winter celebrations. However, reality can be different. With the first night of Hanukkah on December 18th, December 25th’s cutoff dates may approach faster than expected (see deadlines below).

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2023 USPS Direct Mail Promotions

marketing strategy

2023 USPS Direct Mail Promotions

We’re thrilled to announce that we’ve received the green light from the Postal Regulatory Commission (PRC) for these exciting promotions. The guidebooks for the 2023 Mailing Promotions are now final and available for review.

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Informed Delivery – A TARGETED Digital Integration With Your Direct Mail

Direct mail

Informed Delivery – A TARGETED Digital Integration With Your Direct Mail

Recently, I was asked to present at a Brand United webinar entitled, Dynamic Direct Mail Campaigns, Innovations, Performance, Marketing Integrations, and Advocacy. I took the opportunity to discuss a tactic that we feel presents a great advantage to mailers: Informed Delivery. This digital add-on to direct mail is offered by the USPS at no cost, so every mailer should look into it.

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10 Historical Facts About Letters To Santa

USPS

10 Historical Facts About Letters To Santa

‘Tis the season for tens of thousands of kids to sit down and write their annual letters to the North Pole’s most famous resident. While sending a letter to Santa Claus might seem like a pretty straightforward process, it’s had a colorful—and at times controversial—history. Here are 10 facts and historical tidbits to help you appreciate what it takes for St. Nick to manage his mail.

Read more

2021 Holiday Shipping Deadlines

#gundersondirect

2021 Holiday Shipping Deadlines

It’s not even Thanksgiving yet. You have plenty of time to send cards and packages so that they arrive by any winter holiday you celebrate, right? Well, maybe not. Diwali starts Nov. 4, the first night of Hanukkah is Nov. 28 and shipping cutoffs for Dec. 25 may come sooner than you think (we have the deadlines below).

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Gunderson Direct Holiday Mailer Wins Multiple Awards

Direct mail

Gunderson Direct Holiday Mailer Wins Multiple Awards

Gunderson Direct’s GunderSmile Happier Holidays Mask mailer has been recognized by both the Summit International Awards and the USPS Next Generation Campaign Awards in September 2021. These awards come in addition to two bronze ADDYS received earlier this year at the 2021 Greater San Francisco American Advertising Awards Gala

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The Fundamentals Of Direct Mail Design

Direct mail

The Fundamentals Of Direct Mail Design

Today, most in-house designers are well-versed in digital marketing creative and execution. This narrow skillset can create challenges for marketing teams when direct mail is added to the mix. If the principles of digital design are applied to direct mail, a mail program will likely fall short.

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Learn more about what we do and who we do it for

See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.

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Learn more about the benefits of direct mail

The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.

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