targeting
Direct mail
Why Is Direct Marketing Successful?
Generating top of funnel leads is the lifeblood of many businesses. Gaining access to highly qualified leads is always a priority but one that must be weighed against acquisition cost. Direct marketing is an effective lead generation tool that has many advantages. Below we’re sharing some of the top reasons direct marketing is so successful.
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Direct mail
Building A Better Look-Alike Model For Direct Mail Prospecting
Often, our first step with a new client is to build a model. We take their current customer base and match it against a prospect database to identify shared characteristics. Then, we select prospects who are most similar to their existing customers for mailings from that prospect database.
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#gundersondirect
DIRECT MAIL DATA & TARGETING SERIES – PART 5: INTENT DATA
Ideally, all marketers would like to optimize their marketing by being able to easily identify prospects who are researching and preparing to buy, but have not yet purchased.
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#gundersondirect
DIRECT MAIL DATA & TARGETING SERIES – PART 4: TRIGGER DATA SOURCES
In prior blogs in this series on data, we explored compiled and transactional databases that provide access to large populations. These tend to be lower in cost, provide insight to past purchase behavior but usually less specialized in terms of how they shine a light on a prospect’s motivations to buy.
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#gundersondirect
DIRECT MAIL DATA & TARGETING SERIES – PART 3: TRANSACTIONAL DATABASES
In our last database blog we described and discussed the compiled databases largest data source for direct mailers.
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#gundersondirect
DIRECT MAIL DATA & TARGETING SERIES – PART 2: COMPILED DATABASES
Our previous database blog broke the world of data into house files and prospect data. Now let’s start breaking down individual sources of data; how they are derived and best used.
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marketing strategy
DIRECT MAIL DATA & TARGETING SERIES – Part 1
If you’re a growth marketer who is using the mail channel to generate leads, then you are very aware of the power of targeting. The most relevant message sent with the greatest offer is lost on a mistargeted recipient.
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Direct mail
Data Modeling For Targeted Direct Mail
Targeting is arguably the most important variable in contributing to direct marketing success.
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