targeting

Why Is Direct Marketing Successful?

Direct mail

Why Is Direct Marketing Successful?

Generating top of funnel leads is the lifeblood of many businesses. Gaining access to highly qualified leads is always a priority but one that must be weighed against acquisition cost. Direct marketing is an effective lead generation tool that has many advantages. Below we’re sharing some of the top reasons direct marketing is so successful.

Read more

Building A Better Look-Alike Model For Direct Mail Prospecting

Direct mail

Building A Better Look-Alike Model For Direct Mail Prospecting

Often, our first step with a new client is to build a model. We take their current customer base and match it against a prospect database to identify shared characteristics. Then, we select prospects who are most similar to their existing customers for mailings from that prospect database.

Read more

DIRECT MAIL DATA & TARGETING SERIES – PART 5: INTENT DATA

#gundersondirect

DIRECT MAIL DATA & TARGETING SERIES – PART 5: INTENT DATA

Ideally, all marketers would like to optimize their marketing by being able to easily identify prospects who are researching and preparing to buy, but have not yet purchased.

Read more

DIRECT MAIL DATA & TARGETING SERIES – PART 4: TRIGGER DATA SOURCES

#gundersondirect

DIRECT MAIL DATA & TARGETING SERIES – PART 4: TRIGGER DATA SOURCES

In prior blogs in this series on data, we explored compiled and transactional databases that provide access to large populations. These tend to be lower in cost, provide insight to past purchase behavior but usually less specialized in terms of how they shine a light on a prospect’s motivations to buy.

Read more

DIRECT MAIL DATA & TARGETING SERIES – PART 3: TRANSACTIONAL DATABASES

#gundersondirect

DIRECT MAIL DATA & TARGETING SERIES – PART 3: TRANSACTIONAL DATABASES

In our last database blog we described and discussed the compiled databases largest data source for direct mailers.

Read more

DIRECT MAIL DATA & TARGETING SERIES – PART 2: COMPILED DATABASES

#gundersondirect

DIRECT MAIL DATA & TARGETING SERIES – PART 2: COMPILED DATABASES

Our previous database blog broke the world of data into house files and prospect data. Now let’s start breaking down individual sources of data; how they are derived and best used.

Read more

DIRECT MAIL DATA & TARGETING SERIES – Part 1

marketing strategy

DIRECT MAIL DATA & TARGETING SERIES – Part 1

If you’re a growth marketer who is using the mail channel to generate leads, then you are very aware of the power of targeting. The most relevant message sent with the greatest offer is lost on a mistargeted recipient.

Read more

Data Modeling For Targeted Direct Mail

Direct mail

Data Modeling For Targeted Direct Mail

Targeting is arguably the most important variable in contributing to direct marketing success.

Read more

Learn more about what we do and who we do it for

See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.

Let's Go

Learn more about the benefits of direct mail

The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.

Let's Go