strategy

Drive response with winning direct mail formats

Direct mail

Drive response with winning direct mail formats

Your form factor is your campaign’s canvas. See what package types are proven performers when considering what to develop (and test) as part of your next effort.

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Seven steps to successful A/B testing in direct mail

Direct mail

Seven steps to successful A/B testing in direct mail

Direct mail is all about ongoing, iterative improvement. Establishing a control mailing — one that yields dependable, predictable response — is an essential step for any mailer.

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Before there was an app for that

directmail

Before there was an app for that

16 years have passed since the debut of the iPhone. With the excitement of the iPhone XS being announced and shipping out this week, I thought it would be fun to take a trip down memory lane.

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Using past data to improve your direct mail ROI

direct marketing

Using past data to improve your direct mail ROI

The Data You Collect From Past Campaign Results Can Provide Valuable Insights And Help You Adjust Your Strategy.

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The Strategic Marketer’s Guide: 10 Reasons To Prioritize ROI In Direct Mail Campaigns

Direct mail

The Strategic Marketer’s Guide: 10 Reasons To Prioritize ROI In Direct Mail Campaigns

In the dynamic marketing world, where strategies constantly evolve, direct mail campaigns are a valuable means for businesses to connect with their target audience. Despite its enduring effectiveness, one crucial aspect often underestimated is the Return on Investment (ROI) calculation.

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Four Steps To Building Online Leads With Direct Mail

Direct mail

Four Steps To Building Online Leads With Direct Mail

Direct mail is special. How? It’s physical, and that separates it from every other marketing channel. But, no channel exists in a vacuum. As we move to an increasingly digital-first marketing environment, direct mail needs to take its place in that ecosystem.

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Why Brand Guidelines Are Essential For Building A Successful Direct Mail Campaign.

marketing strategy

Why Brand Guidelines Are Essential For Building A Successful Direct Mail Campaign.

Providing These Creative Assets Will Help Ensure That Your DM Marketing Efforts And Production Schedules Are Met.

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What We Think About When We Develop Test Creative

Direct mail

What We Think About When We Develop Test Creative

As a rule, response to a creative execution deteriorates over time. That makes it imperative for regular mailers to adopt what we call an overarching ABT creative strategy—Always Be Testing.

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The Power (And Pitfalls) Of Personalization

Direct mail

The Power (And Pitfalls) Of Personalization

It’s a long-held tenet of direct marketing that the more personalization you include, the more likely your efforts will be effective. And that’s been proven true time and again. But in a world where consumers are constantly tracked, marketers must be careful about the information they use to personalize direct mail.

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Outer Envelope Strategies To Get Mail Opened

directmail

Outer Envelope Strategies To Get Mail Opened

We develop hundreds of direct mail packages each year for our clients, so we think about what goes on direct mail outer envelopes A LOT. The outer envelope (OE) is the first impression your mail makes, and it has less than a second to convince the recipient to see what’s inside.

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Why Small Tests Don’t Work In Direct Mail

Direct mail

Why Small Tests Don’t Work In Direct Mail

Compared to digital, direct mail can deliver better quality leads resulting in higher conversion rates and ROI. That makes many marketers to want to test direct mail.

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The Evolution And The Future Of Data Modeling For Direct Mail

Direct mail

The Evolution And The Future Of Data Modeling For Direct Mail

Since its inception in the 1980s, data modeling has profoundly impacted direct mail marketing to accomplish various marketing objectives across different channels. The goal is always the same — generate incremental business by finding new people who are most like those currently exhibiting profitable behavior. When it comes to prospecting, that is finding lookalike prospects who most closely resemble existing customers.

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Learn more about what we do and who we do it for

See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.

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Learn more about the benefits of direct mail

The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.

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