Q4

Direct Mail Trend Report Q4 2020

Q4 2020

Direct Mail Trend Report Q4 2020

The last quarter of 2020 was not kind to the direct mail industry. Overall, quarterly mailings were less than half the 2020 total. The Health Insurance category was the only major bright spot, thanks to increased Medicare Advantage mailings during the Q4 annual enrollment season.

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DIRECT MAIL DATA & TARGETING SERIES – PART 5: INTENT DATA

marketing

DIRECT MAIL DATA & TARGETING SERIES – PART 5: INTENT DATA

Ideally, all marketers would like to optimize their marketing by being able to easily identify prospects who are researching and preparing to buy, but have not yet purchased.

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DIRECT MAIL DATA & TARGETING SERIES – PART 4: TRIGGER DATA SOURCES

DM program

DIRECT MAIL DATA & TARGETING SERIES – PART 4: TRIGGER DATA SOURCES

In prior blogs in this series on data, we explored compiled and transactional databases that provide access to large populations. These tend to be lower in cost, provide insight to past purchase behavior but usually less specialized in terms of how they shine a light on a prospect’s motivations to buy.

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DIRECT MAIL DATA & TARGETING SERIES – PART 3: TRANSACTIONAL DATABASES

targeting

DIRECT MAIL DATA & TARGETING SERIES – PART 3: TRANSACTIONAL DATABASES

In our last database blog we described and discussed the compiled databases largest data source for direct mailers.

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DIRECT MAIL DATA & TARGETING SERIES – PART 2: COMPILED DATABASES

marketing

DIRECT MAIL DATA & TARGETING SERIES – PART 2: COMPILED DATABASES

Our previous database blog broke the world of data into house files and prospect data. Now let’s start breaking down individual sources of data; how they are derived and best used.

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DIRECT MAIL DATA & TARGETING SERIES – Part 1

prospect data

DIRECT MAIL DATA & TARGETING SERIES – Part 1

If you’re a growth marketer who is using the mail channel to generate leads, then you are very aware of the power of targeting. The most relevant message sent with the greatest offer is lost on a mistargeted recipient.

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Looking Ahead: 2020 Q4 Direct Mail Planning

marketing

Looking Ahead: 2020 Q4 Direct Mail Planning

Our Latest Insights Will Help You Prepare Your DM Program For Q4 And Plan For 2021

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The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.

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