planning

Avoid ‘Mail Fail’ — Common Mistakes In Direct Mail

Direct mail

Avoid ‘Mail Fail’ — Common Mistakes In Direct Mail

Thinking about testing a direct mail program for your company, but not sure what to test first — or how to test at all? Or maybe you stuck your toe in the water and ran a program that you thought would work, but it didn’t — and you’re not sure why it failed, or what to do next.

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Why Brand Guidelines Are Essential For Building A Successful Direct Mail Campaign.

marketing strategy

Why Brand Guidelines Are Essential For Building A Successful Direct Mail Campaign.

Providing These Creative Assets Will Help Ensure That Your DM Marketing Efforts And Production Schedules Are Met.

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Dress Your Creative For Success With Informative, Insightful Briefs.

Direct mail

Dress Your Creative For Success With Informative, Insightful Briefs.

I’ve seen a metric ton of briefs. But as every agency and every client has their own unique format, the great ones all have one thing in common: they enable winning work.

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2023 USPS Direct Mail Promotions

marketing strategy

2023 USPS Direct Mail Promotions

We’re thrilled to announce that we’ve received the green light from the Postal Regulatory Commission (PRC) for these exciting promotions. The guidebooks for the 2023 Mailing Promotions are now final and available for review.

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Direct Mail Production Delays Continue Into 2022

Direct mail

Direct Mail Production Delays Continue Into 2022

The direct mail industry was plagued by supply chain and labor issues in the latter half of 2021 resulting in delays and increased costs.

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Mike Gunderson Interview With Ian Sephton

Direct mail

Mike Gunderson Interview With Ian Sephton

Mike Gunderson Was Interviewed On The Questions About Everything With Ian Sephton Podcast

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DIRECT MAIL DATA & TARGETING SERIES – PART 5: INTENT DATA

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DIRECT MAIL DATA & TARGETING SERIES – PART 5: INTENT DATA

Ideally, all marketers would like to optimize their marketing by being able to easily identify prospects who are researching and preparing to buy, but have not yet purchased.

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Direct Mail Trend Report: Q3 2020 Review

Direct mail

Direct Mail Trend Report: Q3 2020 Review

The numbers are in for Q3 2020 and the direct mail channel continues solid growth. Our Direct Mail Trend Report provides you with valuable insights on what industries are mailing by volume, the trends we are seeing, and useful tactics to help optimize the performance of your direct mail program. We hope you enjoy what we put together this month.

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DIRECT MAIL DATA & TARGETING SERIES – PART 4: TRIGGER DATA SOURCES

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DIRECT MAIL DATA & TARGETING SERIES – PART 4: TRIGGER DATA SOURCES

In prior blogs in this series on data, we explored compiled and transactional databases that provide access to large populations. These tend to be lower in cost, provide insight to past purchase behavior but usually less specialized in terms of how they shine a light on a prospect’s motivations to buy.

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DIRECT MAIL DATA & TARGETING SERIES – PART 3: TRANSACTIONAL DATABASES

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DIRECT MAIL DATA & TARGETING SERIES – PART 3: TRANSACTIONAL DATABASES

In our last database blog we described and discussed the compiled databases largest data source for direct mailers.

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DIRECT MAIL DATA & TARGETING SERIES – PART 2: COMPILED DATABASES

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DIRECT MAIL DATA & TARGETING SERIES – PART 2: COMPILED DATABASES

Our previous database blog broke the world of data into house files and prospect data. Now let’s start breaking down individual sources of data; how they are derived and best used.

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Direct Mail Trend Report: August 2020

Direct mail

Direct Mail Trend Report: August 2020

The numbers are in for August 2020 and the direct mail channel continues solid growth. Our Direct Mail Trend Report provides you with valuable insights on what industries are mailing by volume, the trends we are seeing, and useful tactics to help optimize the performance of your direct mail program. We hope you enjoy what we put together this month.

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Learn more about what we do and who we do it for

See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.

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Learn more about the benefits of direct mail

The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.

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