personalization
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Drive response with winning direct mail formats
Your form factor is your campaign’s canvas. See what package types are proven performers when considering what to develop (and test) as part of your next effort.
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Direct mail
4 ways to increase the ROI of your direct mail campaign
For most marketers, ROI is one of the most important factors in determining the success of your campaign, so increasing it as much as possible is the goal.
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targeting
Why Is Direct Marketing Successful?
Generating top of funnel leads is the lifeblood of many businesses. Gaining access to highly qualified leads is always a priority but one that must be weighed against acquisition cost. Direct marketing is an effective lead generation tool that has many advantages. Below we’re sharing some of the top reasons direct marketing is so successful.
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personalization
Top Direct Mail Strategies That Work
On the fence about adding direct mail into your marketing mix? Well, the time to dive in is now. Direct mail allows you to reach a more targeted audience than digital, and when used in tandem with digital marketing, the likelihood of generating and converting leads increases substantially.
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Direct mail
The Power (And Pitfalls) Of Personalization
It’s a long-held tenet of direct marketing that the more personalization you include, the more likely your efforts will be effective. And that’s been proven true time and again. But in a world where consumers are constantly tracked, marketers must be careful about the information they use to personalize direct mail.
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Direct mail
Dress Your Creative For Success With Informative, Insightful Briefs.
I’ve seen a metric ton of briefs. But as every agency and every client has their own unique format, the great ones all have one thing in common: they enable winning work.
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variable data printing
Explaining Digital Direct Mail And Its Benefits
The first known example of direct mail marketing comes from 1000 BC when an affluent Egyptian landowner created an offer and distributed it throughout his local area. There are other examples of merchants carving their prices into stone and distributing them, too, so the method has a long history.
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direct mail best practices
Gunderson Direct Is Great Place To Work-Certified™
We Couldn’t Be More Proud To Have 100% Of Our Team Say That Gunderson Direct Is A Great Place To Work!
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direct mail tactics
5 Direct Mail Best Practices That Are Proven To Increase ROI
The World Of Direct Mail Marketing Is Always Changing, And The Industry’s Best Practices Continue To Evolve. Here Are The 5 Most Important Practices For Mailers To Implement In 2020.
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