offline marketing

6 Reasons Direct Mail Is Still A Game-Changer

Trustworthy

6 Reasons Direct Mail Is Still A Game-Changer

When it comes to modern marketing, the industry is very quick to throw out the perceived “old” and welcome the “new” with eager and open arms. The rapid ascent of digital marketing has created so much buzz that it’s easy to forget about the value and impact that offline marketing has, or more specifically, that direct mail has.

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Is Now The Time To Reexamine Offline Marketing?

online marketing

Is Now The Time To Reexamine Offline Marketing?

The world wide web has nearly two billion websites, and about 400 million of these sites are currently active. The goal of most of these 400 million websites is, of course, to attract users who will buy products, order services, or bring in ad revenue.

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Direct Mail In A “Post Advertising” World

marketing spend

Direct Mail In A “Post Advertising” World

If marketing is your career, check out one of my favorite podcasts on the topic, The Marketing Companion. Mark Schaefer and Tom Webster are always thoughtful and thought-provoking—plus, oddly entertaining, given the two hosts share an endearing (and offbeat) sense of humor.

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Direct Marketing’s Relevance In A Digital World

directmail

Direct Marketing’s Relevance In A Digital World

Direct marketing, mail marketing, tangible marketing—all terms that seem to have no place among the Facebooks and Google AdWords of the world. When you think about it, direct marketing has one goal, and that is to generate tangible, measurable results. The goal has not changed, but the processes to achieve that goal have. Here Paul Berman, CEO, BirthdayPak, discusses why direct marketing is still relevant in today’s digital society and ways to incorporate it into your online marketing strategy.

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Learn more about what we do and who we do it for

See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.

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Learn more about the benefits of direct mail

The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.

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Gunderson Direct is now Gundir. Welcome!

More than a rebrand, the transition to Gundir marks a milestone in our growth, a vision for our future, and the future of direct mail marketing. Explore our site. We’d love to help you with your next campaign.

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