offline marketing
marketing spend
Direct mail in a “Post Advertising” world
If marketing is your career, check out one of my favorite podcasts on the topic, The Marketing Companion. Mark Schaefer and Tom Webster are always thoughtful and thought-provoking—plus, oddly entertaining, given the two hosts share an endearing (and offbeat) sense of humor.
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Trustworthy
6 Reasons Direct Mail Is Still A Game-Changer
When it comes to modern marketing, the industry is very quick to throw out the perceived “old” and welcome the “new” with eager and open arms. The rapid ascent of digital marketing has created so much buzz that it’s easy to forget about the value and impact that offline marketing has, or more specifically, that direct mail has.
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online marketing
Is Now The Time To Reexamine Offline Marketing?
The world wide web has nearly two billion websites, and about 400 million of these sites are currently active. The goal of most of these 400 million websites is, of course, to attract users who will buy products, order services, or bring in ad revenue.
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directmail
Direct Marketing’s Relevance In A Digital World
Direct marketing, mail marketing, tangible marketing—all terms that seem to have no place among the Facebooks and Google AdWords of the world. When you think about it, direct marketing has one goal, and that is to generate tangible, measurable results. The goal has not changed, but the processes to achieve that goal have. Here Paul Berman, CEO, BirthdayPak, discusses why direct marketing is still relevant in today’s digital society and ways to incorporate it into your online marketing strategy.
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