Maximizing the Cost of Direct Mail

Maximizing Your ROI With Direct Mail

Maximizing the Cost of Direct Mail

Maximizing Your ROI With Direct Mail

When you print and send a direct mail piece, what are you getting? The campaign may cost more than an email blast, but what return does that investment generate? Direct mail gives you the opportunity to make a tangible impression on customers who are overwhelmed by the daily digital deluge. Each mailing generates engagement and goodwill. As a matter of fact, research continues to show that consumers prefer and even enjoy receiving direct mail.

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How To Budget For Your Direct Mail Campaign

direct marketing strategy

How To Budget For Your Direct Mail Campaign

The biggest complaint we get from growth marketers is the cost of launching a direct mail pilot program. Marketing budgets are tight, and the idea of blowing a wad on direct mail can be a tough sell to managers more familiar with a digital test-and-learn marketing spend. However, with our tools, you can model a direct mail program’s profitability and return on investment (ROI). Using our tools will allow you to approach the channel from the perspective of profit potential, rather than strictly a cost perspective, making it easier to allocate funds and recommend a test budget.

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Direct Mail Myths Debunked!

Maximizing the Cost of Direct Mail

Direct Mail Myths Debunked!

Direct mail has seen a resurgence over the last several years—and for good reasons. Digital fatigue has set in among consumers who are dealing with crowded inboxes, SPAM, and online ads. While many marketers are taking note by implementing direct mail into their omnichannel strategies, there are some who still have misconceptions about the channel.

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Maximizing Your ROI With Direct Mail

Maximizing the Cost of Direct Mail

Maximizing Your ROI With Direct Mail

Is The Cost Of Direct Mail Worth It? The Short Answer Is Yes, And This Is How To Boost Your ROI From It.

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Learn more about what we do and who we do it for

See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.

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Learn more about the benefits of direct mail

The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.

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Gunderson Direct is now Gundir. Welcome!

More than a rebrand, the transition to Gundir marks a milestone in our growth, a vision for our future, and the future of direct mail marketing. Explore our site. We’d love to help you with your next campaign.

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