marketing

Why Brand Guidelines Are Essential For Building A Successful Direct Mail Campaign.

marketing strategy

Why Brand Guidelines Are Essential For Building A Successful Direct Mail Campaign.

Providing These Creative Assets Will Help Ensure That Your DM Marketing Efforts And Production Schedules Are Met.

Read more

The Why, What, When, And How Of Direct Mail Creative A/B Testing

Direct mail

The Why, What, When, And How Of Direct Mail Creative A/B Testing

When it comes to improving the performance of direct mail creative, A/B testing is often the most viable testing technique. The why is simple: it’s because mail quantities are seldom large enough to get a read on multiple test variables between creative packages.

Read more

Why Is Direct Mail A Powerful Marketing Channel?

Direct mail

Why Is Direct Mail A Powerful Marketing Channel?

So, you’re devising your marketing strategy for the coming year, and you’ve got a solid integrated digital marketing approach in the works. Good for you! Digital marketing is critical to any well-rounded strategy. Now, have you incorporated any direct mail campaigns into the mix? No? Ok, we need to talk.

Read more

Dress Your Creative For Success With Informative, Insightful Briefs.

Direct mail

Dress Your Creative For Success With Informative, Insightful Briefs.

I’ve seen a metric ton of briefs. But as every agency and every client has their own unique format, the great ones all have one thing in common: they enable winning work.

Read more

2023 USPS Direct Mail Promotions

marketing strategy

2023 USPS Direct Mail Promotions

We’re thrilled to announce that we’ve received the green light from the Postal Regulatory Commission (PRC) for these exciting promotions. The guidebooks for the 2023 Mailing Promotions are now final and available for review.

Read more

What Is A Creative Strategy And Why Is It Important?

#gundersondirect

What Is A Creative Strategy And Why Is It Important?

Developing A Creative Strategy Is The Best Way To Ensure That Assets Are Created With Intention And That Results Stay In Line With A Larger, Tactical Plan

Read more

Webinar: Dynamic Direct Marketing Solutions For A Multichannel World

directmail

Webinar: Dynamic Direct Marketing Solutions For A Multichannel World

Direct marketing is continually evolving – expanding from single to multi and optichannel solutions. As expectations change, marketers need to meet customers where, when, and how they wish to be connected by interacting and engaging with them in a meaningful and innovative way. Using direct mail as part of a larger multichannel experience can effectively drive your brand’s messaging and greatly accelerate marketing ROI.

Read more

Don’t Make These Direct Mail Mistakes

Direct mail

Don’t Make These Direct Mail Mistakes

For those who are new to the direct mail channel, it can be surprising to learn how much goes into developing an effective, long-term program. Many of the key decisions happen before you even get started. To help you prepare, we’re sharing some of the most common mistakes we see in direct mail.

Read more

DIRECT MAIL DATA & TARGETING SERIES – PART 5: INTENT DATA

#gundersondirect

DIRECT MAIL DATA & TARGETING SERIES – PART 5: INTENT DATA

Ideally, all marketers would like to optimize their marketing by being able to easily identify prospects who are researching and preparing to buy, but have not yet purchased.

Read more

Direct Mail Trend Report: Q3 2020 Review

Direct mail

Direct Mail Trend Report: Q3 2020 Review

The numbers are in for Q3 2020 and the direct mail channel continues solid growth. Our Direct Mail Trend Report provides you with valuable insights on what industries are mailing by volume, the trends we are seeing, and useful tactics to help optimize the performance of your direct mail program. We hope you enjoy what we put together this month.

Read more

DIRECT MAIL DATA & TARGETING SERIES – PART 4: TRIGGER DATA SOURCES

#gundersondirect

DIRECT MAIL DATA & TARGETING SERIES – PART 4: TRIGGER DATA SOURCES

In prior blogs in this series on data, we explored compiled and transactional databases that provide access to large populations. These tend to be lower in cost, provide insight to past purchase behavior but usually less specialized in terms of how they shine a light on a prospect’s motivations to buy.

Read more

DIRECT MAIL DATA & TARGETING SERIES – PART 3: TRANSACTIONAL DATABASES

#gundersondirect

DIRECT MAIL DATA & TARGETING SERIES – PART 3: TRANSACTIONAL DATABASES

In our last database blog we described and discussed the compiled databases largest data source for direct mailers.

Read more

Learn more about what we do and who we do it for

See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.

Let's Go

Learn more about the benefits of direct mail

The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.

Let's Go

Gunderson Direct is now Gundir. Welcome!

More than a rebrand, the transition to Gundir marks a milestone in our growth, a vision for our future, and the future of direct mail marketing. Explore our site. We’d love to help you with your next campaign.

Learn More