marketing strategy

Drive response with winning direct mail formats

Direct mail

Drive response with winning direct mail formats

Your form factor is your campaign’s canvas. See what package types are proven performers when considering what to develop (and test) as part of your next effort.

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Seven steps to successful A/B testing in direct mail

Direct mail

Seven steps to successful A/B testing in direct mail

Direct mail is all about ongoing, iterative improvement. Establishing a control mailing — one that yields dependable, predictable response — is an essential step for any mailer.

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The Strategic Marketer’s Guide: 10 Reasons To Prioritize ROI In Direct Mail Campaigns

Direct mail

The Strategic Marketer’s Guide: 10 Reasons To Prioritize ROI In Direct Mail Campaigns

In the dynamic marketing world, where strategies constantly evolve, direct mail campaigns are a valuable means for businesses to connect with their target audience. Despite its enduring effectiveness, one crucial aspect often underestimated is the Return on Investment (ROI) calculation.

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What Is Trigger-Based Direct Mail Marketing?

Direct mail

What Is Trigger-Based Direct Mail Marketing?

If You’re Looking To Increase Conversions And Boost Sales, Now Is The Time To Explore Triggered Direct Mail

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How Artificial Intelligence Is Boosting Direct Mail Response Rates

Direct mail

How Artificial Intelligence Is Boosting Direct Mail Response Rates

Direct mail was the first mass direct marketing channel. The “traditional media” designation should not lead you to believe that there have not been significant improvements to deliver better leads more efficiently and effectively over the last few years.

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Four Steps To Building Online Leads With Direct Mail

Direct mail

Four Steps To Building Online Leads With Direct Mail

Direct mail is special. How? It’s physical, and that separates it from every other marketing channel. But, no channel exists in a vacuum. As we move to an increasingly digital-first marketing environment, direct mail needs to take its place in that ecosystem.

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Why Brand Guidelines Are Essential For Building A Successful Direct Mail Campaign.

marketing strategy

Why Brand Guidelines Are Essential For Building A Successful Direct Mail Campaign.

Providing These Creative Assets Will Help Ensure That Your DM Marketing Efforts And Production Schedules Are Met.

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How To Test Your Direct Mail Campaigns

Direct mail

How To Test Your Direct Mail Campaigns

The “marketing mindset” tells us that feeling satisfied is the same as being complacent. Marketers should always look for ways to improve their campaigns and their outcomes, and the best way to do that is through testing.

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The Power (And Pitfalls) Of Personalization

Direct mail

The Power (And Pitfalls) Of Personalization

It’s a long-held tenet of direct marketing that the more personalization you include, the more likely your efforts will be effective. And that’s been proven true time and again. But in a world where consumers are constantly tracked, marketers must be careful about the information they use to personalize direct mail.

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The Why, What, When, And How Of Direct Mail Creative A/B Testing

Direct mail

The Why, What, When, And How Of Direct Mail Creative A/B Testing

When it comes to improving the performance of direct mail creative, A/B testing is often the most viable testing technique. The why is simple: it’s because mail quantities are seldom large enough to get a read on multiple test variables between creative packages.

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Are You Paying Too Much For New Customers?

marketing strategy

Are You Paying Too Much For New Customers?

Every new customer starts as a debt, and that debt is your customer acquisition cost or CAC. This is the price in marketing and administration time that your brand invests to attract a single new customer. It’s also the bare minimum you need to make back in customer lifetime value (LTV) to generate a positive marketing return on investment (ROI).

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The Evolution And The Future Of Data Modeling For Direct Mail

Direct mail

The Evolution And The Future Of Data Modeling For Direct Mail

Since its inception in the 1980s, data modeling has profoundly impacted direct mail marketing to accomplish various marketing objectives across different channels. The goal is always the same — generate incremental business by finding new people who are most like those currently exhibiting profitable behavior. When it comes to prospecting, that is finding lookalike prospects who most closely resemble existing customers.

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Learn more about what we do and who we do it for

See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.

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Learn more about the benefits of direct mail

The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.

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