marketing strategy
Direct mail
Better data. Better decisions. Better results.
What is the Gundir Client Data Dashboard? It’s a centralized direct mail reporting platform that brings 90+ performance metrics including: direct mail campaign performance, attribution, QR code engagement, audience data, ROI, and revenue—into one current view. See how better direct mail data helps marketers measure results, optimize campaigns, prove ROI, and make smarter direct mail marketing decisions.
Read more
#gundersondirect
Gundir365™ Postage Promise: Lock in your direct mail postage rate for a year
The Gundir365™ Postage Promise locks in your direct mail postage rate for a full year and automatically credits you for the difference if USPS rates rise, up to your annual cap.
Read more
dmagency
Top direct mail trends for 2026: key takeaways from Lindsay Weisgerber’s Print to Pixel interview with Postalytics
When Postalytics invited our COO, Lindsay Weisgerber, to join their Print to Pixel podcast, the conversation quickly became a masterclass in where direct mail is headed and why marketers are doubling down on the channel. The episode, hosted by Postalytics CEO Dennis Kelly, explored Lindsay’s career journey, Gundir’s evolution, and the strategic framework behind our newest solutions
Read more
direct marketing agencies
More growth marketers are turning to direct mail
One of our strengths as a DM agency is taking startups from initial test, through rollout, and ongoing profitability. That puts us in position to witness the ebb and flow of the channel’s perceived value in the marketing ecosystem. Do other channels go through periods that swing from being on the sidelines to enthusiastic embrace? That said, right now is a good time for us to be experts in the DM space.
Read more
direct marketing agencies
Why slower marketing often delivers faster growth
Direct mail marketing may take longer to launch than digital channels, but that extra time often leads to better results. As paid search and social costs continue to rise, more growth teams are turning to direct mail for precise targeting, higher response rates, and stronger return on investment. By focusing on intentional audience selection and proven formats, direct mail helps marketers break free from bidding wars and build sustainable, measurable growth.
Read more
marketing strategy
Why direct mail is still the most trusted marketing channel in 2025
Survey after survey shows Americans are losing faith — in institutions, in media, and in marketing. Digital advertising, once the darling of the marketing mix, is now one of its most distrusted components.
Read more
direct marketing agencies
B2C direct mail tactics: Standing out in the mailbox
In a world saturated with emails and social feeds, receiving a physical mail piece can feel almost refreshing. Many consumers glance through their daily mail as soon as it arrives—making the mailbox a prime opportunity to capture attention
Read more
direct marketing agencies
B2B direct mail tactics: Reaching decision-makers with precision
Reaching business buyers differs from consumer marketing in everything from purchase cycles to decision-making processes.
Read more
Direct mail
Direct mail 101: The 2025 guide to prospecting
In a time when inboxes are inundated with emails, direct mail retains a unique power: it’s tangible.
Read more
Direct mail
USPS Informed Delivery: A new opportunity for B2B direct mailers
Big news for B2B mailers! With little fanfare, the USPS has expanded its Informed Delivery program to business mailings—unlocking a valuable new way to enhance engagement with a free digital component.
Read more
dmagency
The Gundir guide to direct mail B2B data
Before selecting a direct mail vendor, ask these critical questions to ensure you’ve found the right fit.
Read more
Direct mail
Direct mail can supercharge your multichannel marketing strategy
There was a time when marketers questioned the validity of direct mail, especially as digital marketing practices were on the rise. But today, as the digital climate becomes more and more cluttered, we are seeing direct-mail marketing make a strong resurgence.
Read more