marketing campaign

What is a creative strategy and why is it important?

marketing

What is a creative strategy and why is it important?

Developing a creative strategy is the best way to ensure that assets are created with intention and that results stay in line with a larger, tactical plan

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How Artificial Intelligence Is Boosting Direct Mail Response Rates

marketing strategy

How Artificial Intelligence Is Boosting Direct Mail Response Rates

Direct mail was the first mass direct marketing channel. The “traditional media” designation should not lead you to believe that there have not been significant improvements to deliver better leads more efficiently and effectively over the last few years.

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Covid-19 Direct Mail Overview

marketing campaign

Covid-19 Direct Mail Overview

According to the USPS Covid Mail Attitudes Study, 65% of respondents agree that getting mail lifts their spirits and 61% of those respondents say the mail is “extra special” as they cope with changing social behavior. Yet, we know that mail boxes are generally empty and mailers are cutting back.

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5 Sure-Fire Ways The USPS Can Increase Revenue, RIGHT NOW!

Direct mail

5 Sure-Fire Ways The USPS Can Increase Revenue, RIGHT NOW!

With All The Turmoil Upending The Economy Over The Past Seven Weeks, Many American Businesses Are Suffering Sharp Losses—And That Includes The US Postal Service.

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Direct Mail In The Covid Era (And Beyond)

marketing campaign

Direct Mail In The Covid Era (And Beyond)

Shelter-in-place has led to a number of behavioral changes that are amply shared in the media and across social channels. Uncertainty is the new rule in terms of employment status, buying habits, and even for when things start getting back to normal—the “new normal,” that is.

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Learn more about what we do and who we do it for

See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.

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Learn more about the benefits of direct mail

The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.

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