mail

Outer Envelope Strategies To Get Mail Opened

Design

Outer Envelope Strategies To Get Mail Opened

We develop hundreds of direct mail packages each year for our clients, so we think about what goes on direct mail outer envelopes A LOT. The outer envelope (OE) is the first impression your mail makes, and it has less than a second to convince the recipient to see what’s inside.

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Dress Your Creative For Success With Informative, Insightful Briefs.

personalization

Dress Your Creative For Success With Informative, Insightful Briefs.

I’ve seen a metric ton of briefs. But as every agency and every client has their own unique format, the great ones all have one thing in common: they enable winning work.

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Webinar: Dynamic Direct Marketing Solutions For A Multichannel World

marketing

Webinar: Dynamic Direct Marketing Solutions For A Multichannel World

Direct marketing is continually evolving – expanding from single to multi and optichannel solutions. As expectations change, marketers need to meet customers where, when, and how they wish to be connected by interacting and engaging with them in a meaningful and innovative way. Using direct mail as part of a larger multichannel experience can effectively drive your brand’s messaging and greatly accelerate marketing ROI.

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Why Your Brand Matters In Direct Mail

envelopes

Why Your Brand Matters In Direct Mail

Does your brand matter in direct mail? Direct mail purists insist that response is the result of interplay between offer, the mailing list, and the message/value proposition. Some recent experience would indicate that a fourth component can play a significant role in a mailing’s success, too — brand perception.

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Direct Marketing Event: Crush Your Sales Goals This Holiday Season

mail

Direct Marketing Event: Crush Your Sales Goals This Holiday Season

Want to stand out and crush your sales goals this holiday season? Then our September DMAnc.org event is for you! Come mingle, enjoy great hors d’oeuvres, and beer & wine, at the newly designed, award-winning China Live venue in San Francisco.

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Direct Mail: A TOP-PERFORMING MARKETING CHANNEL

letters

Direct Mail: A TOP-PERFORMING MARKETING CHANNEL

Direct mail is back and driving more response than ever! Improvements in targeting, printing, attribution analytics and multi-channel experiences have propelled direct mail to a top performing channel for marketers.

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Setting The Record Straight On Junk Mail

junk mail

Setting The Record Straight On Junk Mail

When You Make A Living In The World Of Direct Mail As I Do, You Tend To Field A Lot Of Comments About Junk Mail. So, I’m Attempting To Set The Record Straight On:

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Don’t Call It A Comeback. I’ve Been Mailing For Years.

agency

Don’t Call It A Comeback. I’ve Been Mailing For Years.

Direct mail is back and driving more response than ever! Improvements in targeting, printing, attribution analytics and multi-channel experiences have propelled direct mail to a top performing channel for marketers.

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Podcast: Using Direct Mail To Reach Consumers At Home And Work

directresponse

Podcast: Using Direct Mail To Reach Consumers At Home And Work

We’re going to hear from an expert in a marketing channel most people don’t associate with technology. Mike Gunderson is the President of the creatively named direct mail service, Gunderson Direct. Mike and his company have provided direct mail services to start ups, SMBs, and enterprise level companies like SoFi, Post Mates, and Square.

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Learn more about what we do and who we do it for

See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.

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Learn more about the benefits of direct mail

The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.

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Gunderson Direct is now Gundir. Welcome!

More than a rebrand, the transition to Gundir marks a milestone in our growth, a vision for our future, and the future of direct mail marketing. Explore our site. We’d love to help you with your next campaign.

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