letters
USPS
10 historical facts about letters to Santa
‘Tis the season for tens of thousands of kids to sit down and write their annual letters to the North Pole’s most famous resident. While sending a letter to Santa Claus might seem like a pretty straightforward process, it’s had a colorful—and at times controversial—history. Here are 10 facts and historical tidbits to help you appreciate what it takes for St. Nick to manage his mail.
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directmail
A heads up to finserve companies conducting direct mail acquisition to Californians
Does your brand matter in direct mail? Direct mail purists insist that response is the result of interplay between offer, the mailing list, and the message/value proposition. Some recent experience would indicate that a fourth component can play a significant role in a mailing’s success, too — brand perception.
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USPS
9 secrets of people who answer Santa’s mail
Every year, as temperatures begin to cool, letters to Santa Claus start rolling in to post offices around the country, filled with wish lists and questions from children.
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directmail
Why your brand matters in direct mail
Does your brand matter in direct mail? Direct mail purists insist that response is the result of interplay between offer, the mailing list, and the message/value proposition. Some recent experience would indicate that a fourth component can play a significant role in a mailing’s success, too — brand perception.
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Direct mail
Drive response with winning direct mail formats
Your form factor is your campaign’s canvas. See what package types are proven performers when considering what to develop (and test) as part of your next effort.
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directmail
Outer Envelope Strategies To Get Mail Opened
We develop hundreds of direct mail packages each year for our clients, so we think about what goes on direct mail outer envelopes A LOT. The outer envelope (OE) is the first impression your mail makes, and it has less than a second to convince the recipient to see what’s inside.
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Direct mail
Dress Your Creative For Success With Informative, Insightful Briefs.
I’ve seen a metric ton of briefs. But as every agency and every client has their own unique format, the great ones all have one thing in common: they enable winning work.
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directmail
Direct Marketing Event: Crush Your Sales Goals This Holiday Season
Want to stand out and crush your sales goals this holiday season? Then our September DMAnc.org event is for you! Come mingle, enjoy great hors d’oeuvres, and beer & wine, at the newly designed, award-winning China Live venue in San Francisco.
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directmail
Direct Mail: A TOP-PERFORMING MARKETING CHANNEL
Direct mail is back and driving more response than ever! Improvements in targeting, printing, attribution analytics and multi-channel experiences have propelled direct mail to a top performing channel for marketers.
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directmail
Setting The Record Straight On Junk Mail
When You Make A Living In The World Of Direct Mail As I Do, You Tend To Field A Lot Of Comments About Junk Mail. So, I’m Attempting To Set The Record Straight On:
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directmail
Don’t Call It A Comeback. I’ve Been Mailing For Years.
Direct mail is back and driving more response than ever! Improvements in targeting, printing, attribution analytics and multi-channel experiences have propelled direct mail to a top performing channel for marketers.
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