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Drive response with winning direct mail formats

Direct mail

Drive response with winning direct mail formats

Your form factor is your campaign’s canvas. See what package types are proven performers when considering what to develop (and test) as part of your next effort.

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9 Secrets Of People Who Answer Santa’s Mail

USPS

9 Secrets Of People Who Answer Santa’s Mail

Every year, as temperatures begin to cool, letters to Santa Claus start rolling in to post offices around the country, filled with wish lists and questions from children.

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10 Historical Facts About Letters To Santa

USPS

10 Historical Facts About Letters To Santa

‘Tis the season for tens of thousands of kids to sit down and write their annual letters to the North Pole’s most famous resident. While sending a letter to Santa Claus might seem like a pretty straightforward process, it’s had a colorful—and at times controversial—history. Here are 10 facts and historical tidbits to help you appreciate what it takes for St. Nick to manage his mail.

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Outer Envelope Strategies To Get Mail Opened

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Outer Envelope Strategies To Get Mail Opened

We develop hundreds of direct mail packages each year for our clients, so we think about what goes on direct mail outer envelopes A LOT. The outer envelope (OE) is the first impression your mail makes, and it has less than a second to convince the recipient to see what’s inside.

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Dress Your Creative For Success With Informative, Insightful Briefs.

Direct mail

Dress Your Creative For Success With Informative, Insightful Briefs.

I’ve seen a metric ton of briefs. But as every agency and every client has their own unique format, the great ones all have one thing in common: they enable winning work.

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10 Historical Facts About Letters To Santa

USPS

10 Historical Facts About Letters To Santa

‘Tis the season for tens of thousands of kids to sit down and write their annual letters to the North Pole’s most famous resident. While sending a letter to Santa Claus might seem like a pretty straightforward process, it’s had a colorful—and at times controversial—history. Here are 10 facts and historical tidbits to help you appreciate what it takes for St. Nick to manage his mail.

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Why Your Brand Matters In Direct Mail

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Why Your Brand Matters In Direct Mail

Does your brand matter in direct mail? Direct mail purists insist that response is the result of interplay between offer, the mailing list, and the message/value proposition. Some recent experience would indicate that a fourth component can play a significant role in a mailing’s success, too — brand perception.

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Direct Marketing Event: Crush Your Sales Goals This Holiday Season

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Direct Marketing Event: Crush Your Sales Goals This Holiday Season

Want to stand out and crush your sales goals this holiday season? Then our September DMAnc.org event is for you! Come mingle, enjoy great hors d’oeuvres, and beer & wine, at the newly designed, award-winning China Live venue in San Francisco.

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Direct Mail: A TOP-PERFORMING MARKETING CHANNEL

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Direct Mail: A TOP-PERFORMING MARKETING CHANNEL

Direct mail is back and driving more response than ever! Improvements in targeting, printing, attribution analytics and multi-channel experiences have propelled direct mail to a top performing channel for marketers.

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Setting The Record Straight On Junk Mail

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Setting The Record Straight On Junk Mail

When You Make A Living In The World Of Direct Mail As I Do, You Tend To Field A Lot Of Comments About Junk Mail. So, I’m Attempting To Set The Record Straight On:

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Don’t Call It A Comeback. I’ve Been Mailing For Years.

directmail

Don’t Call It A Comeback. I’ve Been Mailing For Years.

Direct mail is back and driving more response than ever! Improvements in targeting, printing, attribution analytics and multi-channel experiences have propelled direct mail to a top performing channel for marketers.

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Learn more about what we do and who we do it for

See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.

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Learn more about the benefits of direct mail

The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.

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