house data
data overview
DIRECT MAIL DATA & TARGETING SERIES – PART 5: INTENT DATA
Ideally, all marketers would like to optimize their marketing by being able to easily identify prospects who are researching and preparing to buy, but have not yet purchased.
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planning
DIRECT MAIL DATA & TARGETING SERIES – PART 4: TRIGGER DATA SOURCES
In prior blogs in this series on data, we explored compiled and transactional databases that provide access to large populations. These tend to be lower in cost, provide insight to past purchase behavior but usually less specialized in terms of how they shine a light on a prospect’s motivations to buy.
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#gundersondirect
DIRECT MAIL DATA & TARGETING SERIES – PART 3: TRANSACTIONAL DATABASES
In our last database blog we described and discussed the compiled databases largest data source for direct mailers.
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#gundersondirect
DIRECT MAIL DATA & TARGETING SERIES – PART 2: COMPILED DATABASES
Our previous database blog broke the world of data into house files and prospect data. Now let’s start breaking down individual sources of data; how they are derived and best used.
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marketing strategy
DIRECT MAIL DATA & TARGETING SERIES – Part 1
If you’re a growth marketer who is using the mail channel to generate leads, then you are very aware of the power of targeting. The most relevant message sent with the greatest offer is lost on a mistargeted recipient.
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