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Seven steps to successful A/B testing in direct mail

Direct mail

Seven steps to successful A/B testing in direct mail

Direct mail is all about ongoing, iterative improvement. Establishing a control mailing — one that yields dependable, predictable response — is an essential step for any mailer.

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The Strategic Marketer’s Guide: 10 Reasons To Prioritize ROI In Direct Mail Campaigns

Direct mail

The Strategic Marketer’s Guide: 10 Reasons To Prioritize ROI In Direct Mail Campaigns

In the dynamic marketing world, where strategies constantly evolve, direct mail campaigns are a valuable means for businesses to connect with their target audience. Despite its enduring effectiveness, one crucial aspect often underestimated is the Return on Investment (ROI) calculation.

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The Next Revolution In Direct Marketing Is Here: PostReminder

directmail

The Next Revolution In Direct Marketing Is Here: PostReminder

Are you tired of feeling like your marketing campaigns are falling flat? Are you looking for a new way to connect with consumers and drive action? Look no further than PostReminder – the revolutionary new direct response platform for omnichannel marketers!

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Beat The Control — Creative Testing

direct marketing

Beat The Control — Creative Testing

Direct mail is our passion and we love figuring it out for clients who are committed to the channel. Many clients come to Gunderson Direct for the full range of services—strategy, data, creative, production, and analytics. Even those who handle their DM in-house often come to us to help with creative testing.

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Direct Mail Boosts Fintech Traction

direct marketing

Direct Mail Boosts Fintech Traction

Direct Mail Complements Digital, Influences Consumers And Drives Higher ROI

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Four Steps To Building Online Leads With Direct Mail

Direct mail

Four Steps To Building Online Leads With Direct Mail

Direct mail is special. How? It’s physical, and that separates it from every other marketing channel. But, no channel exists in a vacuum. As we move to an increasingly digital-first marketing environment, direct mail needs to take its place in that ecosystem.

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Do You Need A Direct Mail Agency?

directmail

Do You Need A Direct Mail Agency?

Our agency talks to over one-hundred direct mail (DM) prospects a year. In a number of instances, I get the sense that prospects are left wondering, “Do I need a DM agency or can I do this myself?”

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How To Test Your Direct Mail Campaigns

Direct mail

How To Test Your Direct Mail Campaigns

The “marketing mindset” tells us that feeling satisfied is the same as being complacent. Marketers should always look for ways to improve their campaigns and their outcomes, and the best way to do that is through testing.

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The Power (And Pitfalls) Of Personalization

Direct mail

The Power (And Pitfalls) Of Personalization

It’s a long-held tenet of direct marketing that the more personalization you include, the more likely your efforts will be effective. And that’s been proven true time and again. But in a world where consumers are constantly tracked, marketers must be careful about the information they use to personalize direct mail.

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Gunderson Direct Raises More Than $72,000 For Kids With Special Needs & Nabs A 2023 Summit Creative Award!

dmagency

Gunderson Direct Raises More Than $72,000 For Kids With Special Needs & Nabs A 2023 Summit Creative Award!

Hey there, sports enthusiasts and do-gooders ? We’ve got some fantastic news to share with y’all today. Our #2023GoalPost fundraising campaign has run up the score by raising a whopping $72,200 for kids with special needs! The campaign won a trophy, to boot: a Silver 2023 Summit Creative Award in the Direct Marketing + B2B category?

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The Evolution And The Future Of Data Modeling For Direct Mail

Direct mail

The Evolution And The Future Of Data Modeling For Direct Mail

Since its inception in the 1980s, data modeling has profoundly impacted direct mail marketing to accomplish various marketing objectives across different channels. The goal is always the same — generate incremental business by finding new people who are most like those currently exhibiting profitable behavior. When it comes to prospecting, that is finding lookalike prospects who most closely resemble existing customers.

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Gunderson Direct Named A 2023 Fortune Best Workplace By Great Place To Work®

Direct mail

Gunderson Direct Named A 2023 Fortune Best Workplace By Great Place To Work®

So last year, right around this time, something rad happened. Great Place to Work® and Fortune recognized Gunderson Direct as one of the 50 Best Workplaces in Advertising & Marketing™.

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Learn more about what we do and who we do it for

See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.

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Learn more about the benefits of direct mail

The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.

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