dm

Seven steps to successful A/B testing in direct mail

Direct mail

Seven steps to successful A/B testing in direct mail

Direct mail is all about ongoing, iterative improvement. Establishing a control mailing — one that yields dependable, predictable response — is an essential step for any mailer.

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Direct mail in a “Post Advertising” world

directmail

Direct mail in a “Post Advertising” world

If marketing is your career, check out one of my favorite podcasts on the topic, The Marketing Companion. Mark Schaefer and Tom Webster are always thoughtful and thought-provoking—plus, oddly entertaining, given the two hosts share an endearing (and offbeat) sense of humor.

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Beat The Control — Creative Testing

direct marketing

Beat The Control — Creative Testing

Direct mail is our passion and we love figuring it out for clients who are committed to the channel. Many clients come to Gunderson Direct for the full range of services—strategy, data, creative, production, and analytics. Even those who handle their DM in-house often come to us to help with creative testing.

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Are You Ready To Scale Your Direct Mail Program?

direct mail best practices

Are You Ready To Scale Your Direct Mail Program?

You’ve got some DM experience under your belt and it’s paying off—good leads, strong conversions, ROI even better than you’d hoped. Congratulations, you’ve dipped your toe. Now it’s time to dive in. You’re ready to scale your program and reap the rewards of ongoing large-scale mailings.

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The Power (And Pitfalls) Of Personalization

Direct mail

The Power (And Pitfalls) Of Personalization

It’s a long-held tenet of direct marketing that the more personalization you include, the more likely your efforts will be effective. And that’s been proven true time and again. But in a world where consumers are constantly tracked, marketers must be careful about the information they use to personalize direct mail.

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Boost Direct Mail Response With The Right Offer

Direct mail

Boost Direct Mail Response With The Right Offer

Mike Gunderson (Gunderson Direct CEO) and I were talking about some trends in direct mail recently. We agreed on one crucial direct mail (DM) trend headed in the wrong direction — offers.

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Working Remotely: Essential Tips For Success

Direct mail

Working Remotely: Essential Tips For Success

Due to the pandemic, remote working has become increasingly common and desirable for many employees. When I joined Gunderson Direct nearly three years ago, I was the team’s first official fully remote employee. I knew from the beginning that there would be challenges, including how to connect and develop that team component with a very tight group of people.

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Dress Your Creative For Success With Informative, Insightful Briefs.

Direct mail

Dress Your Creative For Success With Informative, Insightful Briefs.

I’ve seen a metric ton of briefs. But as every agency and every client has their own unique format, the great ones all have one thing in common: they enable winning work.

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KPI’s Can’t Replace Marketing

Direct mail

KPI’s Can’t Replace Marketing

We do direct mail. The best direct mail starts a conversation with a prospect that they continue, almost always, through another channel. Once we home in on a target and have an offer in place, our work is about connecting with our target using the written word in a compelling and authentic manner, whether it’s a letter, a self-mailer or another format.

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A Conversation About The Account + Creative Dynamic

Direct mail

A Conversation About The Account + Creative Dynamic

In my 20+ years as an agency creative, I’ve had all sorts of relationships with various account people and in all kinds of flavors.

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How To Be My Favorite Client

Direct mail

How To Be My Favorite Client

Even so, it’s my goal to be your #1 account manager at your #1 agency. But, I can’t do it alone. Everything’s better when we work together—better processes, better work, and a better likelihood of success. It’s a karma thing.

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How to track and measure the success of your direct mail campaigns

Direct mail

How to track and measure the success of your direct mail campaigns

As a best practice, it is always a good idea for companies to measure the value of their marketing investments, and the savviest marketers are those who establish comprehensive tracking systems designed to test and measure the performance of their direct mail campaigns and compare them to their goals.

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Learn more about what we do and who we do it for

See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.

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Learn more about the benefits of direct mail

The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.

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