DM program
Direct mail
Four Steps To Building Online Leads With Direct Mail
Direct mail is special. How? It’s physical, and that separates it from every other marketing channel. But, no channel exists in a vacuum. As we move to an increasingly digital-first marketing environment, direct mail needs to take its place in that ecosystem.
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Direct mail
Prospecting For Data Gold
From my recollection, my career journey has always centered around working with marketing data. It all started in the phone room of a marketing research agency where I had my first “aha” moment during an interview with a survey respondent.
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Direct mail
Building A Better Look-Alike Model For Direct Mail Prospecting
Often, our first step with a new client is to build a model. We take their current customer base and match it against a prospect database to identify shared characteristics. Then, we select prospects who are most similar to their existing customers for mailings from that prospect database.
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Direct mail
How To Be My Favorite Client
Even so, it’s my goal to be your #1 account manager at your #1 agency. But, I can’t do it alone. Everything’s better when we work together—better processes, better work, and a better likelihood of success. It’s a karma thing.
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#gundersondirect
DIRECT MAIL DATA & TARGETING SERIES – PART 5: INTENT DATA
Ideally, all marketers would like to optimize their marketing by being able to easily identify prospects who are researching and preparing to buy, but have not yet purchased.
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Direct mail
Direct Mail Trend Report: Q3 2020 Review
The numbers are in for Q3 2020 and the direct mail channel continues solid growth. Our Direct Mail Trend Report provides you with valuable insights on what industries are mailing by volume, the trends we are seeing, and useful tactics to help optimize the performance of your direct mail program. We hope you enjoy what we put together this month.
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#gundersondirect
DIRECT MAIL DATA & TARGETING SERIES – PART 4: TRIGGER DATA SOURCES
In prior blogs in this series on data, we explored compiled and transactional databases that provide access to large populations. These tend to be lower in cost, provide insight to past purchase behavior but usually less specialized in terms of how they shine a light on a prospect’s motivations to buy.
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#gundersondirect
DIRECT MAIL DATA & TARGETING SERIES – PART 3: TRANSACTIONAL DATABASES
In our last database blog we described and discussed the compiled databases largest data source for direct mailers.
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#gundersondirect
DIRECT MAIL DATA & TARGETING SERIES – PART 2: COMPILED DATABASES
Our previous database blog broke the world of data into house files and prospect data. Now let’s start breaking down individual sources of data; how they are derived and best used.
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Direct mail
Direct Mail Trend Report: August 2020
The numbers are in for August 2020 and the direct mail channel continues solid growth. Our Direct Mail Trend Report provides you with valuable insights on what industries are mailing by volume, the trends we are seeing, and useful tactics to help optimize the performance of your direct mail program. We hope you enjoy what we put together this month.
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marketing strategy
DIRECT MAIL DATA & TARGETING SERIES – Part 1
If you’re a growth marketer who is using the mail channel to generate leads, then you are very aware of the power of targeting. The most relevant message sent with the greatest offer is lost on a mistargeted recipient.
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marketing
Looking Ahead: 2020 Q4 Direct Mail Planning
Our Latest Insights Will Help You Prepare Your DM Program For Q4 And Plan For 2021
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