dm best practices

Top 5 direct mail design best practices

Direct mail

Top 5 direct mail design best practices

When it comes to the components of your overall marketing strategy, it’s crucial to understand and employ design best practices for each medium to maximize your returns—and direct mail is no exception.

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The Marketer’s Guide To Direct Mail Response Attribution

Direct mail

The Marketer’s Guide To Direct Mail Response Attribution

The key is to be prepared to capture the unique offer code wherever and whenever the recipient responds, regardless of channel. The focus of direct mail optimization is continual testing of list sources, creative and offers. To know what’s working you need to generate accurate reports and analyses of your programs. And to do that, you need accurate response attribution.

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How To Be My Favorite Client

directmail

How To Be My Favorite Client

Even so, it’s my goal to be your #1 account manager at your #1 agency. But, I can’t do it alone. Everything’s better when we work together—better processes, better work, and a better likelihood of success. It’s a karma thing.

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A Call To Action That Earns A 3% Postage Rebate

personalized mail

A Call To Action That Earns A 3% Postage Rebate

Throughout 2022, the US Postal Service is encouraging marketers to enhance their direct mail campaigns by offering a variety of promotions. Qualifying mail pieces can receive up to 3% savings on postage.

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Why Holdout Testing Is The Key To Measuring The Effectiveness Of Your Direct Mail

Direct mail

Why Holdout Testing Is The Key To Measuring The Effectiveness Of Your Direct Mail

Even if you know your response rate, do you know the incremental lift of your direct mail over your other marketing efforts? While the world of data science and new technology constantly evolves, one foundational element of best-practice direct marketing remains solidly in place: holdout testing, which allows savvy marketers to measure the incremental lift and ROI of their marketing efforts—and to help generate valuable insights for ongoing optimization.

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Direct Mail Offers That Generate Action

direct mail personalization

Direct Mail Offers That Generate Action

Marketers know that offers are essential to driving consumer response. In direct mail, it’s even more essential because, unlike digital channels, the prospect has to leave the mail to respond—go online, make a call, or go to a store. Even in the case of a prospect’s best intentions to act, it’s just too easy to put the mail down and forget about it.

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Is Direct Mail Personalization Important?

dm best practices

Is Direct Mail Personalization Important?

When Creating Direct Mail, You Have The Option Of Customizing Each Mailpiece, But Does It Matter?

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See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.

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Learn more about the benefits of direct mail

The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.

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