directmail

The Gundir Guide to Direct Mail Agency RFPs

Direct mail

The Gundir Guide to Direct Mail Agency RFPs

The value of a direct mail agency Request for Proposal (RFP) is to identify the best partner, ensure competitive pricing, and clarify expectations and objectives, setting the stage for a successful direct mail marketing campaign and an ongoing agency relationship.

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Celebrating a New Chapter: Welcome to Gundir! 

Direct mail

Celebrating a New Chapter: Welcome to Gundir! 

After over 20 years of leading the charge in direct mail marketing, we're stepping into a bright new era under a fresh name: Gundir! This change isn't just about a new name; it's about celebrating our growth and setting the stage for an even more dynamic future.

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The Strategic Marketer’s Guide: 10 Reasons To Prioritize ROI In Direct Mail Campaigns

Direct mail

The Strategic Marketer’s Guide: 10 Reasons To Prioritize ROI In Direct Mail Campaigns

In the dynamic marketing world, where strategies constantly evolve, direct mail campaigns are a valuable means for businesses to connect with their target audience. Despite its enduring effectiveness, one crucial aspect often underestimated is the Return on Investment (ROI) calculation.

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The Next Revolution In Direct Marketing Is Here: PostReminder

directmail

The Next Revolution In Direct Marketing Is Here: PostReminder

Are you tired of feeling like your marketing campaigns are falling flat? Are you looking for a new way to connect with consumers and drive action? Look no further than PostReminder – the revolutionary new direct response platform for omnichannel marketers!

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The Importance Of Customer Lifetime Value In Direct Mail

directmail

The Importance Of Customer Lifetime Value In Direct Mail

Many direct marketers focus on response and conversion rates to determine the success of a direct mail program. Based on those analyses they often develop a CAC (Customer Acquisition Cost), sometimes also referred to as a CPA (Cost Per Customer Acquisition).

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Beat The Control — Creative Testing

direct marketing

Beat The Control — Creative Testing

Direct mail is our passion and we love figuring it out for clients who are committed to the channel. Many clients come to Gunderson Direct for the full range of services—strategy, data, creative, production, and analytics. Even those who handle their DM in-house often come to us to help with creative testing.

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Direct Mail Boosts Fintech Traction

direct marketing

Direct Mail Boosts Fintech Traction

Direct Mail Complements Digital, Influences Consumers And Drives Higher ROI

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Four Steps To Building Online Leads With Direct Mail

Direct mail

Four Steps To Building Online Leads With Direct Mail

Direct mail is special. How? It’s physical, and that separates it from every other marketing channel. But, no channel exists in a vacuum. As we move to an increasingly digital-first marketing environment, direct mail needs to take its place in that ecosystem.

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Do You Need A Direct Mail Agency?

directmail

Do You Need A Direct Mail Agency?

Our agency talks to over one-hundred direct mail (DM) prospects a year. In a number of instances, I get the sense that prospects are left wondering, “Do I need a DM agency or can I do this myself?”

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The Power (And Pitfalls) Of Personalization

Direct mail

The Power (And Pitfalls) Of Personalization

It’s a long-held tenet of direct marketing that the more personalization you include, the more likely your efforts will be effective. And that’s been proven true time and again. But in a world where consumers are constantly tracked, marketers must be careful about the information they use to personalize direct mail.

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Outer Envelope Strategies To Get Mail Opened

directmail

Outer Envelope Strategies To Get Mail Opened

We develop hundreds of direct mail packages each year for our clients, so we think about what goes on direct mail outer envelopes A LOT. The outer envelope (OE) is the first impression your mail makes, and it has less than a second to convince the recipient to see what’s inside.

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The Evolution And The Future Of Data Modeling For Direct Mail

Direct mail

The Evolution And The Future Of Data Modeling For Direct Mail

Since its inception in the 1980s, data modeling has profoundly impacted direct mail marketing to accomplish various marketing objectives across different channels. The goal is always the same — generate incremental business by finding new people who are most like those currently exhibiting profitable behavior. When it comes to prospecting, that is finding lookalike prospects who most closely resemble existing customers.

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Learn more about what we do and who we do it for

See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.

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Learn more about the benefits of direct mail

The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.

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Gunderson Direct is now Gundir. Welcome!

More than a rebrand, the transition to Gundir marks a milestone in our growth, a vision for our future, and the future of direct mail marketing. Explore our site. We’d love to help you with your next campaign.

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