directmail
directmail
Do You Need a Direct Mail Agency? 5 Signs to Know
Our agency talks to over one-hundred direct mail (DM) prospects a year. In a number of instances, I get the sense that prospects are left wondering, “Do I need a DM agency or can I do this myself?”
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Direct mail
Gundir365™ Postage Promise: Lock in your direct mail postage rate for a year
The Gundir365™ Postage Promise locks in your direct mail postage rate for a full year and automatically credits you for the difference if USPS rates rise, up to your annual cap.
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Direct mail
The Gundir guide to direct mail agency RFPs
The value of a direct mail agency Request for Proposal (RFP) is to identify the best partner, ensure competitive pricing, and clarify expectations and objectives, setting the stage for a successful direct mail marketing campaign and an ongoing agency relationship.
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directmail
A heads up to finserve companies conducting direct mail acquisition to Californians
Does your brand matter in direct mail? Direct mail purists insist that response is the result of interplay between offer, the mailing list, and the message/value proposition. Some recent experience would indicate that a fourth component can play a significant role in a mailing’s success, too — brand perception.
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directmail
Gundir is hiring. Seeking ambitious clients ready to revolutionize direct mail.
Right now Gundir is seeking a unique breed of industry-leading VP, Marketing, CMO, Head of Growth, CMO or similar marketing decision-makers who wish to collaborate with us in delivering outstanding results through thoughtful, strategic direct mail programs.
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directmail
Why your brand matters in direct mail
Does your brand matter in direct mail? Direct mail purists insist that response is the result of interplay between offer, the mailing list, and the message/value proposition. Some recent experience would indicate that a fourth component can play a significant role in a mailing’s success, too — brand perception.
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Direct mail
Seven steps to successful A/B testing in direct mail
Direct mail is all about ongoing, iterative improvement. Establishing a control mailing — one that yields dependable, predictable response — is an essential step for any mailer.
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directmail
Direct mail in a “Post Advertising” world
If marketing is your career, check out one of my favorite podcasts on the topic, The Marketing Companion. Mark Schaefer and Tom Webster are always thoughtful and thought-provoking—plus, oddly entertaining, given the two hosts share an endearing (and offbeat) sense of humor.
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Direct mail
Direct Mail Marketing FAQs
Welcome to our Direct Mail Marketing FAQ! If you’re considering implementing direct mail for the first time, we’ve compiled answers to the most common questions to help you understand the unique benefits, best practices, and what to expect from your campaigns.
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direct marketing
Using past data to improve your direct mail ROI
The Data You Collect From Past Campaign Results Can Provide Valuable Insights And Help You Adjust Your Strategy.
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Direct mail
Celebrating a New Chapter: Welcome to Gundir!
After over 20 years of leading the charge in direct mail marketing, we're stepping into a bright new era under a fresh name: Gundir! This change isn't just about a new name; it's about celebrating our growth and setting the stage for an even more dynamic future.
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Direct mail
The Strategic Marketer’s Guide: 10 Reasons To Prioritize ROI In Direct Mail Campaigns
In the dynamic marketing world, where strategies constantly evolve, direct mail campaigns are a valuable means for businesses to connect with their target audience. Despite its enduring effectiveness, one crucial aspect often underestimated is the Return on Investment (ROI) calculation.
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