directmail

Seven steps to successful A/B testing in direct mail

Direct mail

Seven steps to successful A/B testing in direct mail

Direct mail is all about ongoing, iterative improvement. Establishing a control mailing — one that yields dependable, predictable response — is an essential step for any mailer.

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Before there was an app for that

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Before there was an app for that

16 years have passed since the debut of the iPhone. With the excitement of the iPhone XS being announced and shipping out this week, I thought it would be fun to take a trip down memory lane.

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Direct mail in a “Post Advertising” world

directmail

Direct mail in a “Post Advertising” world

If marketing is your career, check out one of my favorite podcasts on the topic, The Marketing Companion. Mark Schaefer and Tom Webster are always thoughtful and thought-provoking—plus, oddly entertaining, given the two hosts share an endearing (and offbeat) sense of humor.

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Direct Mail Marketing FAQs

Direct mail

Direct Mail Marketing FAQs

Welcome to our Direct Mail Marketing FAQ! If you’re considering implementing direct mail for the first time, we’ve compiled answers to the most common questions to help you understand the unique benefits, best practices, and what to expect from your campaigns.

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Using past data to improve your direct mail ROI

direct marketing

Using past data to improve your direct mail ROI

The Data You Collect From Past Campaign Results Can Provide Valuable Insights And Help You Adjust Your Strategy.

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The Gundir Guide to Direct Mail Agency RFPs

Direct mail

The Gundir Guide to Direct Mail Agency RFPs

The value of a direct mail agency Request for Proposal (RFP) is to identify the best partner, ensure competitive pricing, and clarify expectations and objectives, setting the stage for a successful direct mail marketing campaign and an ongoing agency relationship.

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Celebrating a New Chapter: Welcome to Gundir! 

Direct mail

Celebrating a New Chapter: Welcome to Gundir! 

After over 20 years of leading the charge in direct mail marketing, we're stepping into a bright new era under a fresh name: Gundir! This change isn't just about a new name; it's about celebrating our growth and setting the stage for an even more dynamic future.

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The Strategic Marketer’s Guide: 10 Reasons To Prioritize ROI In Direct Mail Campaigns

Direct mail

The Strategic Marketer’s Guide: 10 Reasons To Prioritize ROI In Direct Mail Campaigns

In the dynamic marketing world, where strategies constantly evolve, direct mail campaigns are a valuable means for businesses to connect with their target audience. Despite its enduring effectiveness, one crucial aspect often underestimated is the Return on Investment (ROI) calculation.

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The Next Revolution In Direct Marketing Is Here: PostReminder

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The Next Revolution In Direct Marketing Is Here: PostReminder

Are you tired of feeling like your marketing campaigns are falling flat? Are you looking for a new way to connect with consumers and drive action? Look no further than PostReminder – the revolutionary new direct response platform for omnichannel marketers!

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The Importance Of Customer Lifetime Value In Direct Mail

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The Importance Of Customer Lifetime Value In Direct Mail

Many direct marketers focus on response and conversion rates to determine the success of a direct mail program. Based on those analyses they often develop a CAC (Customer Acquisition Cost), sometimes also referred to as a CPA (Cost Per Customer Acquisition).

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Beat The Control — Creative Testing

direct marketing

Beat The Control — Creative Testing

Direct mail is our passion and we love figuring it out for clients who are committed to the channel. Many clients come to Gunderson Direct for the full range of services—strategy, data, creative, production, and analytics. Even those who handle their DM in-house often come to us to help with creative testing.

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Direct Mail Boosts Fintech Traction

direct marketing

Direct Mail Boosts Fintech Traction

Direct Mail Complements Digital, Influences Consumers And Drives Higher ROI

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Learn more about what we do and who we do it for

See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.

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Learn more about the benefits of direct mail

The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.

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