direct response
Direct mail
“How To Create Advertising That Sells” by David Ogilvy
In 1972, Renowned Advertising Maestro David Ogilvy Placed A Timeless Ad, Giving Away All The Best Secrets He’d Gleaned From The Industry. We Decided To Repost His List, It’s As Relevant Today As It Was Then. 01: The most important decision. We have learned that the effect of your advertising on your sales depends more on this decision […]
Read more
multichannel marketing
Direct mail can supercharge your multichannel marketing strategy
There was a time when marketers questioned the validity of direct mail, especially as digital marketing practices were on the rise. But today, as the digital climate becomes more and more cluttered, we are seeing direct-mail marketing make a strong resurgence.
Read more
Direct mail
KPI’s can’t replace marketing
We do direct mail. The best direct mail starts a conversation with a prospect that they continue, almost always, through another channel. Once we home in on a target and have an offer in place, our work is about connecting with our target using the written word in a compelling and authentic manner, whether it’s a letter, a self-mailer or another format.
Read more
trigger based
What Is Trigger-Based Direct Mail Marketing?
If You’re Looking To Increase Conversions And Boost Sales, Now Is The Time To Explore Triggered Direct Mail
Read more
Direct mail
Prospecting For Data Gold
From my recollection, my career journey has always centered around working with marketing data. It all started in the phone room of a marketing research agency where I had my first “aha” moment during an interview with a survey respondent.
Read more
Direct mail
Marketing Your SaaS Brand? Use A Mix Of Digital And Direct Mail Marketing Channels
Unlike marketing tangible products, like furniture or laptop computers, SaaS marketers are trying to sell a software that can’t be physically touched. Every update made to a SaaS platform results in a change in service, and an investment in a SaaS product can be costly.
Read more
podcast
Martech Podcast: Voice-Activated Direct Response Campaigns With Mike Gunderson
Listen to Mike Gunderson guest on the latest episode of the Martech Podcast. Host Benjamin Shapiro has a discussion with Mike about an incredible new technology that will help improve the conversions and attribution accuracy of direct response marketing campaigns through voice.
Read more
womenindata
Happy New Year Direct Mailers!
Many of our clients report that January is a strong month for sales overall. Certain industries, such as financial services and self-improvement products, are most likely to experience business bumps in Q1, but we find it’s also a good time for many other Gunderson Direct clients to be in the mail.
Read more
Direct mail
Gunderson Direct VP Of Data, Alexa Sundberg, Speaks At Women In Data Symposium
In the world of direct mail, data is queen. It drives campaigns from start to finish—from laser-focused targeting that gets your message into the right hands to tracking results for campaign optimization. At Gunderson Direct, Alexa Sundberg, our VP of Data & Strategy, is working hard to create a data-driven culture. Last week Alexa spoke on a panel with data leaders Shilpa Jandhyala, eCommerce Client Partner at TeraData and Sarah O’Brien, Head of Global Insights at LinkedIn at the Women In Data San Francisco symposium—Building Data-Driven Cultures.
Read more