direct marketing
Direct mail
Better data. Better decisions. Better results.
What is the Gundir Client Data Dashboard? It’s a centralized direct mail reporting platform that brings 90+ performance metrics including: direct mail campaign performance, attribution, QR code engagement, audience data, ROI, and revenue—into one current view. See how better direct mail data helps marketers measure results, optimize campaigns, prove ROI, and make smarter direct mail marketing decisions.
Read more
Direct mail
Gundir365™ Postage Promise: Lock in your direct mail postage rate for a year
The Gundir365™ Postage Promise locks in your direct mail postage rate for a full year and automatically credits you for the difference if USPS rates rise, up to your annual cap.
Read more
Direct mail
Top direct mail trends for 2026: key takeaways from Lindsay Weisgerber’s Print to Pixel interview with Postalytics
When Postalytics invited our COO, Lindsay Weisgerber, to join their Print to Pixel podcast, the conversation quickly became a masterclass in where direct mail is headed and why marketers are doubling down on the channel. The episode, hosted by Postalytics CEO Dennis Kelly, explored Lindsay’s career journey, Gundir’s evolution, and the strategic framework behind our newest solutions
Read more
Direct mail
B2C direct mail tactics: Standing out in the mailbox
In a world saturated with emails and social feeds, receiving a physical mail piece can feel almost refreshing. Many consumers glance through their daily mail as soon as it arrives—making the mailbox a prime opportunity to capture attention
Read more
Direct mail
B2B direct mail tactics: Reaching decision-makers with precision
Reaching business buyers differs from consumer marketing in everything from purchase cycles to decision-making processes.
Read more
Direct mail
Direct mail 101: The 2025 guide to prospecting
In a time when inboxes are inundated with emails, direct mail retains a unique power: it’s tangible.
Read more
Direct mail
The Gundir guide to direct mail agency RFPs
The value of a direct mail agency Request for Proposal (RFP) is to identify the best partner, ensure competitive pricing, and clarify expectations and objectives, setting the stage for a successful direct mail marketing campaign and an ongoing agency relationship.
Read more
Direct mail
Direct mail can supercharge your multichannel marketing strategy
There was a time when marketers questioned the validity of direct mail, especially as digital marketing practices were on the rise. But today, as the digital climate becomes more and more cluttered, we are seeing direct-mail marketing make a strong resurgence.
Read more
Direct mail
KPI’s can’t replace marketing
We do direct mail. The best direct mail starts a conversation with a prospect that they continue, almost always, through another channel. Once we home in on a target and have an offer in place, our work is about connecting with our target using the written word in a compelling and authentic manner, whether it’s a letter, a self-mailer or another format.
Read more
Direct mail
Seven steps to successful A/B testing in direct mail
Direct mail is all about ongoing, iterative improvement. Establishing a control mailing — one that yields dependable, predictable response — is an essential step for any mailer.
Read more
Direct mail
Direct Mail Marketing FAQs
Welcome to our Direct Mail Marketing FAQ! If you’re considering implementing direct mail for the first time, we’ve compiled answers to the most common questions to help you understand the unique benefits, best practices, and what to expect from your campaigns.
Read more
direct marketing
Using past data to improve your direct mail ROI
The Data You Collect From Past Campaign Results Can Provide Valuable Insights And Help You Adjust Your Strategy.
Read more