direct marketing

Seven steps to successful A/B testing in direct mail

Direct mail

Seven steps to successful A/B testing in direct mail

Direct mail is all about ongoing, iterative improvement. Establishing a control mailing — one that yields dependable, predictable response — is an essential step for any mailer.

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Direct Mail Marketing FAQs

Direct mail

Direct Mail Marketing FAQs

Welcome to our Direct Mail Marketing FAQ! If you’re considering implementing direct mail for the first time, we’ve compiled answers to the most common questions to help you understand the unique benefits, best practices, and what to expect from your campaigns.

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Using past data to improve your direct mail ROI

direct marketing

Using past data to improve your direct mail ROI

The Data You Collect From Past Campaign Results Can Provide Valuable Insights And Help You Adjust Your Strategy.

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The Gundir Guide to Direct Mail Agency RFPs

Direct mail

The Gundir Guide to Direct Mail Agency RFPs

The value of a direct mail agency Request for Proposal (RFP) is to identify the best partner, ensure competitive pricing, and clarify expectations and objectives, setting the stage for a successful direct mail marketing campaign and an ongoing agency relationship.

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Celebrating a New Chapter: Welcome to Gundir! 

Direct mail

Celebrating a New Chapter: Welcome to Gundir! 

After over 20 years of leading the charge in direct mail marketing, we're stepping into a bright new era under a fresh name: Gundir! This change isn't just about a new name; it's about celebrating our growth and setting the stage for an even more dynamic future.

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The Marketer’s Guide To Direct Mail Response Attribution

Direct mail

The Marketer’s Guide To Direct Mail Response Attribution

The key is to be prepared to capture the unique offer code wherever and whenever the recipient responds, regardless of channel. The focus of direct mail optimization is continual testing of list sources, creative and offers. To know what’s working you need to generate accurate reports and analyses of your programs. And to do that, you need accurate response attribution.

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The Strategic Marketer’s Guide: 10 Reasons To Prioritize ROI In Direct Mail Campaigns

Direct mail

The Strategic Marketer’s Guide: 10 Reasons To Prioritize ROI In Direct Mail Campaigns

In the dynamic marketing world, where strategies constantly evolve, direct mail campaigns are a valuable means for businesses to connect with their target audience. Despite its enduring effectiveness, one crucial aspect often underestimated is the Return on Investment (ROI) calculation.

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What Is Trigger-Based Direct Mail Marketing?

Direct mail

What Is Trigger-Based Direct Mail Marketing?

If You’re Looking To Increase Conversions And Boost Sales, Now Is The Time To Explore Triggered Direct Mail

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Beat The Control — Creative Testing

direct marketing

Beat The Control — Creative Testing

Direct mail is our passion and we love figuring it out for clients who are committed to the channel. Many clients come to Gunderson Direct for the full range of services—strategy, data, creative, production, and analytics. Even those who handle their DM in-house often come to us to help with creative testing.

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Why Is Direct Marketing Successful?

Direct mail

Why Is Direct Marketing Successful?

Generating top of funnel leads is the lifeblood of many businesses. Gaining access to highly qualified leads is always a priority but one that must be weighed against acquisition cost. Direct marketing is an effective lead generation tool that has many advantages. Below we’re sharing some of the top reasons direct marketing is so successful.

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Direct Mail Boosts Fintech Traction

direct marketing

Direct Mail Boosts Fintech Traction

Direct Mail Complements Digital, Influences Consumers And Drives Higher ROI

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Four Steps To Building Online Leads With Direct Mail

Direct mail

Four Steps To Building Online Leads With Direct Mail

Direct mail is special. How? It’s physical, and that separates it from every other marketing channel. But, no channel exists in a vacuum. As we move to an increasingly digital-first marketing environment, direct mail needs to take its place in that ecosystem.

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Learn more about what we do and who we do it for

See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.

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Learn more about the benefits of direct mail

The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.

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