Direct mail

Drive response with winning direct mail formats

marketing strategy

Drive response with winning direct mail formats

Your form factor is your campaign’s canvas. See what package types are proven performers when considering what to develop (and test) as part of your next effort.

Read more

Enhancing direct mail efficiency through strategic suppression

vendor selection

Enhancing direct mail efficiency through strategic suppression

One of the basics of any prospect direct marketing program is to suppress the effort against existing customers. This is especially true for direct mail given the relatively high cost per thousand.

Read more

Seven steps to successful A/B testing in direct mail

#gundersondirect

Seven steps to successful A/B testing in direct mail

Direct mail is all about ongoing, iterative improvement. Establishing a control mailing — one that yields dependable, predictable response — is an essential step for any mailer.

Read more

Top 5 direct mail design best practices

texture matters

Top 5 direct mail design best practices

When it comes to the components of your overall marketing strategy, it’s crucial to understand and employ design best practices for each medium to maximize your returns—and direct mail is no exception.

Read more

Refilling the well

creativity

Refilling the well

I often joke with my teammates that if I waited for inspiration to strike, I would’ve gone hungry a long time ago. But since I like to eat—and I don’t have the luxury of waiting for the muse—sometimes I’ve got to hunt down my own inspiration. Here are some quick tips that I’ve found helpful when it comes to fueling creativity and avoiding “mailing it in.”

Read more

4 ways to increase the ROI of your direct mail campaign

ROI

4 ways to increase the ROI of your direct mail campaign

For most marketers, ROI is one of the most important factors in determining the success of your campaign, so increasing it as much as possible is the goal.

Read more

Direct Mail Marketing FAQs

why direct mail

Direct Mail Marketing FAQs

Welcome to our Direct Mail Marketing FAQ! If you’re considering implementing direct mail for the first time, we’ve compiled answers to the most common questions to help you understand the unique benefits, best practices, and what to expect from your campaigns.

Read more

The Gundir Guide to Direct Mail Agency RFPs

proposal

The Gundir Guide to Direct Mail Agency RFPs

The value of a direct mail agency Request for Proposal (RFP) is to identify the best partner, ensure competitive pricing, and clarify expectations and objectives, setting the stage for a successful direct mail marketing campaign and an ongoing agency relationship.

Read more

Celebrating a New Chapter: Welcome to Gundir! 

directmail

Celebrating a New Chapter: Welcome to Gundir! 

After over 20 years of leading the charge in direct mail marketing, we're stepping into a bright new era under a fresh name: Gundir! This change isn't just about a new name; it's about celebrating our growth and setting the stage for an even more dynamic future.

Read more

The Marketer’s Guide To Direct Mail Response Attribution

direct mail best practices

The Marketer’s Guide To Direct Mail Response Attribution

The key is to be prepared to capture the unique offer code wherever and whenever the recipient responds, regardless of channel. The focus of direct mail optimization is continual testing of list sources, creative and offers. To know what’s working you need to generate accurate reports and analyses of your programs. And to do that, you need accurate response attribution.

Read more

The Role Of Direct Mail At Each Stage Of A Customer’s Journey

acquisition marketing

The Role Of Direct Mail At Each Stage Of A Customer’s Journey

A Customer’s Journey Begins With Awareness, Climaxes With A Purchase, And Hopefully Continues To Repeat Purchases And Evangelism. Direct Mail Can Make Each Stage More Likely Your Leads Will Take The Next Step.

Read more

Yes, You Can Cross-Sell With Direct Mail

Direct mail

Yes, You Can Cross-Sell With Direct Mail

Cross-selling is one of the most affordable and efficient ways to increase revenue, and using direct mail is one of the best ways to get the job done Generating new leads is great, but did you know it is five…

Read more

Learn more about what we do and who we do it for

See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.

Let's Go

Learn more about the benefits of direct mail

The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.

Let's Go