Direct mail
marketing strategy
Better data. Better decisions. Better results.
What is the Gundir Client Data Dashboard? It’s a centralized direct mail reporting platform that brings 90+ performance metrics including: direct mail campaign performance, attribution, QR code engagement, audience data, ROI, and revenue—into one current view. See how better direct mail data helps marketers measure results, optimize campaigns, prove ROI, and make smarter direct mail marketing decisions.
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#gundersondirect
Gundir365™ Postage Promise: Lock in your direct mail postage rate for a year
The Gundir365™ Postage Promise locks in your direct mail postage rate for a full year and automatically credits you for the difference if USPS rates rise, up to your annual cap.
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marketing strategy
Top direct mail trends for 2026: key takeaways from Lindsay Weisgerber’s Print to Pixel interview with Postalytics
When Postalytics invited our COO, Lindsay Weisgerber, to join their Print to Pixel podcast, the conversation quickly became a masterclass in where direct mail is headed and why marketers are doubling down on the channel. The episode, hosted by Postalytics CEO Dennis Kelly, explored Lindsay’s career journey, Gundir’s evolution, and the strategic framework behind our newest solutions
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Direct mail
More growth marketers are turning to direct mail
One of our strengths as a DM agency is taking startups from initial test, through rollout, and ongoing profitability. That puts us in position to witness the ebb and flow of the channel’s perceived value in the marketing ecosystem. Do other channels go through periods that swing from being on the sidelines to enthusiastic embrace? That said, right now is a good time for us to be experts in the DM space.
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Advertising
“How To Create Advertising That Sells” by David Ogilvy
In 1972, Renowned Advertising Maestro David Ogilvy Placed A Timeless Ad, Giving Away All The Best Secrets He’d Gleaned From The Industry. We Decided To Repost His List, It’s As Relevant Today As It Was Then. 01: The most important decision. We have learned that the effect of your advertising on your sales depends more on this decision […]
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PPC
Why slower marketing often delivers faster growth
Direct mail marketing may take longer to launch than digital channels, but that extra time often leads to better results. As paid search and social costs continue to rise, more growth teams are turning to direct mail for precise targeting, higher response rates, and stronger return on investment. By focusing on intentional audience selection and proven formats, direct mail helps marketers break free from bidding wars and build sustainable, measurable growth.
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Direct mail
Why direct mail is still the most trusted marketing channel in 2025
Survey after survey shows Americans are losing faith — in institutions, in media, and in marketing. Digital advertising, once the darling of the marketing mix, is now one of its most distrusted components.
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direct marketing agencies
The GundirGuide to test cell size
Every mail plan should incorporate a test. While meeting key performance indicators (KPIs) is always the primary goal, learning from those campaigns is a close second. These learnings help optimize future marketing efforts and improve overall program effectiveness.
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direct marketing agencies
B2C direct mail tactics: Standing out in the mailbox
In a world saturated with emails and social feeds, receiving a physical mail piece can feel almost refreshing. Many consumers glance through their daily mail as soon as it arrives—making the mailbox a prime opportunity to capture attention
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direct marketing agencies
B2B direct mail tactics: Reaching decision-makers with precision
Reaching business buyers differs from consumer marketing in everything from purchase cycles to decision-making processes.
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Direct mail
Direct mail 101: The 2025 guide to prospecting
In a time when inboxes are inundated with emails, direct mail retains a unique power: it’s tangible.
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Direct mail
The role of direct mail at each stage of a customer’s journey
A customer’s journey begins with awareness, climaxes with a purchase, and hopefully continues to repeat purchases and Evangelism. Direct mail can make each stage more likely your leads will take the next step.
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