direct mail best practices

The Marketer’s Guide To Direct Mail Response Attribution

Direct mail

The Marketer’s Guide To Direct Mail Response Attribution

The key is to be prepared to capture the unique offer code wherever and whenever the recipient responds, regardless of channel. The focus of direct mail optimization is continual testing of list sources, creative and offers. To know what’s working you need to generate accurate reports and analyses of your programs. And to do that, you need accurate response attribution.

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Beat The Control — Creative Testing

direct marketing

Beat The Control — Creative Testing

Direct mail is our passion and we love figuring it out for clients who are committed to the channel. Many clients come to Gunderson Direct for the full range of services—strategy, data, creative, production, and analytics. Even those who handle their DM in-house often come to us to help with creative testing.

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Four Steps To Building Online Leads With Direct Mail

Direct mail

Four Steps To Building Online Leads With Direct Mail

Direct mail is special. How? It’s physical, and that separates it from every other marketing channel. But, no channel exists in a vacuum. As we move to an increasingly digital-first marketing environment, direct mail needs to take its place in that ecosystem.

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Why Brand Guidelines Are Essential For Building A Successful Direct Mail Campaign.

marketing strategy

Why Brand Guidelines Are Essential For Building A Successful Direct Mail Campaign.

Providing These Creative Assets Will Help Ensure That Your DM Marketing Efforts And Production Schedules Are Met.

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Are You Ready To Scale Your Direct Mail Program?

direct mail best practices

Are You Ready To Scale Your Direct Mail Program?

You’ve got some DM experience under your belt and it’s paying off—good leads, strong conversions, ROI even better than you’d hoped. Congratulations, you’ve dipped your toe. Now it’s time to dive in. You’re ready to scale your program and reap the rewards of ongoing large-scale mailings.

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Building A Better Look-Alike Model For Direct Mail Prospecting

Direct mail

Building A Better Look-Alike Model For Direct Mail Prospecting

Often, our first step with a new client is to build a model. We take their current customer base and match it against a prospect database to identify shared characteristics. Then, we select prospects who are most similar to their existing customers for mailings from that prospect database.

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2023 USPS Direct Mail Promotions

marketing strategy

2023 USPS Direct Mail Promotions

We’re thrilled to announce that we’ve received the green light from the Postal Regulatory Commission (PRC) for these exciting promotions. The guidebooks for the 2023 Mailing Promotions are now final and available for review.

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Why Holdout Testing Is The Key To Measuring The Effectiveness Of Your Direct Mail

Direct mail

Why Holdout Testing Is The Key To Measuring The Effectiveness Of Your Direct Mail

Even if you know your response rate, do you know the incremental lift of your direct mail over your other marketing efforts? While the world of data science and new technology constantly evolves, one foundational element of best-practice direct marketing remains solidly in place: holdout testing, which allows savvy marketers to measure the incremental lift and ROI of their marketing efforts—and to help generate valuable insights for ongoing optimization.

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Gunderson Direct Is Great Place To Work-Certified™

direct mail best practices

Gunderson Direct Is Great Place To Work-Certified™

We Couldn’t Be More Proud To Have 100% Of Our Team Say That Gunderson Direct Is A Great Place To Work!

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5 Direct Mail Best Practices That Are Proven To Increase ROI

direct mail best practices

5 Direct Mail Best Practices That Are Proven To Increase ROI

The World Of Direct Mail Marketing Is Always Changing, And The Industry’s Best Practices Continue To Evolve. Here Are The 5 Most Important Practices For Mailers To Implement In 2020.

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Leap And Repeat: Accelerated Direct Mail Testing

direct marketing

Leap And Repeat: Accelerated Direct Mail Testing

Many companies that rely on digital channels for acquisition are testing into the direct mail channel for the first time—for good reason. Direct mail response and conversion rates are often higher than digital, and direct mail works across demos, from digitally savvy millennials to older and other less digitally engaged targets.

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Learn more about what we do and who we do it for

See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.

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Learn more about the benefits of direct mail

The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.

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