digital marketing

Maximizing Your ROI With Direct Mail

Direct mail

Maximizing Your ROI With Direct Mail

When you print and send a direct mail piece, what are you getting? The campaign may cost more than an email blast, but what return does that investment generate? Direct mail gives you the opportunity to make a tangible impression on customers who are overwhelmed by the daily digital deluge. Each mailing generates engagement and goodwill. As a matter of fact, research continues to show that consumers prefer and even enjoy receiving direct mail.

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Avoid ‘Mail Fail’ — Common Mistakes In Direct Mail

Direct mail

Avoid ‘Mail Fail’ — Common Mistakes In Direct Mail

Thinking about testing a direct mail program for your company, but not sure what to test first — or how to test at all? Or maybe you stuck your toe in the water and ran a program that you thought would work, but it didn’t — and you’re not sure why it failed, or what to do next.

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Four Steps To Building Online Leads With Direct Mail

Direct mail

Four Steps To Building Online Leads With Direct Mail

Direct mail is special. How? It’s physical, and that separates it from every other marketing channel. But, no channel exists in a vacuum. As we move to an increasingly digital-first marketing environment, direct mail needs to take its place in that ecosystem.

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How To Budget For Your Direct Mail Campaign

Direct mail

How To Budget For Your Direct Mail Campaign

The biggest complaint we get from growth marketers is the cost of launching a direct mail pilot program. Marketing budgets are tight, and the idea of blowing a wad on direct mail can be a tough sell to managers more familiar with a digital test-and-learn marketing spend. However, with our tools, you can model a direct mail program’s profitability and return on investment (ROI). Using our tools will allow you to approach the channel from the perspective of profit potential, rather than strictly a cost perspective, making it easier to allocate funds and recommend a test budget.

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Direct Mail Myths Debunked!

Direct mail

Direct Mail Myths Debunked!

Direct mail has seen a resurgence over the last several years—and for good reasons. Digital fatigue has set in among consumers who are dealing with crowded inboxes, SPAM, and online ads. While many marketers are taking note by implementing direct mail into their omnichannel strategies, there are some who still have misconceptions about the channel.

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Building A Better Look-Alike Model For Direct Mail Prospecting

Direct mail

Building A Better Look-Alike Model For Direct Mail Prospecting

Often, our first step with a new client is to build a model. We take their current customer base and match it against a prospect database to identify shared characteristics. Then, we select prospects who are most similar to their existing customers for mailings from that prospect database.

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I Had Three In-Person Meetings In 3 Days For The First Time In 2 Years. It’s Better Than I Remember.

dmagency

I Had Three In-Person Meetings In 3 Days For The First Time In 2 Years. It’s Better Than I Remember.

Recently, I had three very different meetings across three days. The first was a lunch meeting with a startup to discuss their positioning and new business strategy. The second was a performance analysis and planning meeting with the new VP of Marketing at a key client. The third was an in-office meeting with our management team.

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Informed Delivery – A TARGETED Digital Integration With Your Direct Mail

Direct mail

Informed Delivery – A TARGETED Digital Integration With Your Direct Mail

Recently, I was asked to present at a Brand United webinar entitled, Dynamic Direct Mail Campaigns, Innovations, Performance, Marketing Integrations, and Advocacy. I took the opportunity to discuss a tactic that we feel presents a great advantage to mailers: Informed Delivery. This digital add-on to direct mail is offered by the USPS at no cost, so every mailer should look into it.

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Mike Gunderson Interview With Ian Sephton

Direct mail

Mike Gunderson Interview With Ian Sephton

Mike Gunderson Was Interviewed On The Questions About Everything With Ian Sephton Podcast

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Meet The Mailers: Trends In B2B Direct Mail

Direct mail

Meet The Mailers: Trends In B2B Direct Mail

Credit to Paul Bobnak of Who’s Mailing What on a great interview. Key Takeaways: Mike Gunderson Discusses What Works In B2B Direct Mail And Why VACTA Is A Powerful Technology For Mail. Something Maybe You Could Talk About A Little Bit Is The Interactivity Of Mail And Having An Action Device Of Some Kind In A Direct […]

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The GundirGuide To Online Video Meetings

Direct mail

The GundirGuide To Online Video Meetings

Videoconferencing Is Only Growing In Use. When You Meet On Zoom, You’re Representing Your Company’s Brand, And Your Personal Brand.

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Maximizing Your ROI With Direct Mail

Direct mail

Maximizing Your ROI With Direct Mail

Is The Cost Of Direct Mail Worth It? The Short Answer Is Yes, And This Is How To Boost Your ROI From It.

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Learn more about what we do and who we do it for

See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.

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Learn more about the benefits of direct mail

The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.

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Gunderson Direct is now Gundir. Welcome!

More than a rebrand, the transition to Gundir marks a milestone in our growth, a vision for our future, and the future of direct mail marketing. Explore our site. We’d love to help you with your next campaign.

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