Design

How B2B Companies Can Benefit From Direct Mail Marketing

Direct mail

How B2B Companies Can Benefit From Direct Mail Marketing

In 2018, ANA-DMA released their annual Response Rate Report, which showed that 45% of marketers preferred using B2B direct mail marketing before social media, email marketing, paid search, and online display ads.

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Outer Envelope Strategies To Get Mail Opened

directmail

Outer Envelope Strategies To Get Mail Opened

We develop hundreds of direct mail packages each year for our clients, so we think about what goes on direct mail outer envelopes A LOT. The outer envelope (OE) is the first impression your mail makes, and it has less than a second to convince the recipient to see what’s inside.

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Drive Response With Winning Direct Mail Formats

Direct mail

Drive Response With Winning Direct Mail Formats

Your form factor is your campaign’s canvas. See what package types are proven performers when considering what to develop (and test) as part of your next effort.

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Gunderson Direct Holiday Mailer Wins Multiple Awards

Direct mail

Gunderson Direct Holiday Mailer Wins Multiple Awards

Gunderson Direct’s GunderSmile Happier Holidays Mask mailer has been recognized by both the Summit International Awards and the USPS Next Generation Campaign Awards in September 2021. These awards come in addition to two bronze ADDYS received earlier this year at the 2021 Greater San Francisco American Advertising Awards Gala

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The Fundamentals Of Direct Mail Design

Direct mail

The Fundamentals Of Direct Mail Design

Today, most in-house designers are well-versed in digital marketing creative and execution. This narrow skillset can create challenges for marketing teams when direct mail is added to the mix. If the principles of digital design are applied to direct mail, a mail program will likely fall short.

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Top 5 Direct Mail Design Best Practices

Direct mail

Top 5 Direct Mail Design Best Practices

When it comes to the components of your overall marketing strategy, it’s crucial to understand and employ design best practices for each medium to maximize your returns—and direct mail is no exception.

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Why Your Brand Matters In Direct Mail

directmail

Why Your Brand Matters In Direct Mail

Does your brand matter in direct mail? Direct mail purists insist that response is the result of interplay between offer, the mailing list, and the message/value proposition. Some recent experience would indicate that a fourth component can play a significant role in a mailing’s success, too — brand perception.

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Sketchbook Series: 5 // Invention

Design

Sketchbook Series: 5 // Invention

The creative process is always a journey. Over the years I’ve used multiple methods to gather my thoughts, whether it’s designing for a client presentation or my idea for the next great invention.

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Sketchbook Series: 4 // Furniture

Direct mail

Sketchbook Series: 4 // Furniture

The creative process is always a journey. Over the years I’ve used multiple methods to gather my thoughts, whether it’s designing for a client presentation or my idea for the next great invention.

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Sketchbook Series: 3 // Design

Direct mail

Sketchbook Series: 3 // Design

The creative process is always a journey. Over the years I’ve used multiple methods to gather my thoughts, whether it’s designing for a client presentation or my idea for the next great invention.

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Learn more about what we do and who we do it for

See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.

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Learn more about the benefits of direct mail

The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.

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Gunderson Direct is now Gundir. Welcome!

More than a rebrand, the transition to Gundir marks a milestone in our growth, a vision for our future, and the future of direct mail marketing. Explore our site. We’d love to help you with your next campaign.

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