data

Using past data to improve your direct mail ROI

direct marketing

Using past data to improve your direct mail ROI

The Data You Collect From Past Campaign Results Can Provide Valuable Insights And Help You Adjust Your Strategy.

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How Artificial Intelligence Is Boosting Direct Mail Response Rates

Direct mail

How Artificial Intelligence Is Boosting Direct Mail Response Rates

Direct mail was the first mass direct marketing channel. The “traditional media” designation should not lead you to believe that there have not been significant improvements to deliver better leads more efficiently and effectively over the last few years.

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How To Test Your Direct Mail Campaigns

Direct mail

How To Test Your Direct Mail Campaigns

The “marketing mindset” tells us that feeling satisfied is the same as being complacent. Marketers should always look for ways to improve their campaigns and their outcomes, and the best way to do that is through testing.

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Why Small Tests Don’t Work In Direct Mail

Direct mail

Why Small Tests Don’t Work In Direct Mail

Compared to digital, direct mail can deliver better quality leads resulting in higher conversion rates and ROI. That makes many marketers to want to test direct mail.

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How to track and measure the success of your direct mail campaigns

Direct mail

How to track and measure the success of your direct mail campaigns

As a best practice, it is always a good idea for companies to measure the value of their marketing investments, and the savviest marketers are those who establish comprehensive tracking systems designed to test and measure the performance of their direct mail campaigns and compare them to their goals.

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DIRECT MAIL DATA & TARGETING SERIES – PART 5: INTENT DATA

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DIRECT MAIL DATA & TARGETING SERIES – PART 5: INTENT DATA

Ideally, all marketers would like to optimize their marketing by being able to easily identify prospects who are researching and preparing to buy, but have not yet purchased.

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DIRECT MAIL DATA & TARGETING SERIES – PART 4: TRIGGER DATA SOURCES

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DIRECT MAIL DATA & TARGETING SERIES – PART 4: TRIGGER DATA SOURCES

In prior blogs in this series on data, we explored compiled and transactional databases that provide access to large populations. These tend to be lower in cost, provide insight to past purchase behavior but usually less specialized in terms of how they shine a light on a prospect’s motivations to buy.

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DIRECT MAIL DATA & TARGETING SERIES – PART 3: TRANSACTIONAL DATABASES

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DIRECT MAIL DATA & TARGETING SERIES – PART 3: TRANSACTIONAL DATABASES

In our last database blog we described and discussed the compiled databases largest data source for direct mailers.

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DIRECT MAIL DATA & TARGETING SERIES – PART 2: COMPILED DATABASES

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DIRECT MAIL DATA & TARGETING SERIES – PART 2: COMPILED DATABASES

Our previous database blog broke the world of data into house files and prospect data. Now let’s start breaking down individual sources of data; how they are derived and best used.

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DIRECT MAIL DATA & TARGETING SERIES – Part 1

marketing strategy

DIRECT MAIL DATA & TARGETING SERIES – Part 1

If you’re a growth marketer who is using the mail channel to generate leads, then you are very aware of the power of targeting. The most relevant message sent with the greatest offer is lost on a mistargeted recipient.

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Why Holdout Testing Is The Key To Measuring The Effectiveness Of Your Direct Mail

Direct mail

Why Holdout Testing Is The Key To Measuring The Effectiveness Of Your Direct Mail

Even if you know your response rate, do you know the incremental lift of your direct mail over your other marketing efforts? While the world of data science and new technology constantly evolves, one foundational element of best-practice direct marketing remains solidly in place: holdout testing, which allows savvy marketers to measure the incremental lift and ROI of their marketing efforts—and to help generate valuable insights for ongoing optimization.

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Using Predictive Data Modeling To Amplify Direct Mail Efforts

data

Using Predictive Data Modeling To Amplify Direct Mail Efforts

What If You Could See Into The Future And Ensure Only The Best Results For Your Direct Mail Campaigns? Well, You Can, And Predictive Data Modeling Makes It Possible.

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Learn more about what we do and who we do it for

See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.

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Learn more about the benefits of direct mail

The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.

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