creative
Direct mail
Drive response with winning direct mail formats
Your form factor is your campaign’s canvas. See what package types are proven performers when considering what to develop (and test) as part of your next effort.
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directmail
The Next Revolution In Direct Marketing Is Here: PostReminder
Are you tired of feeling like your marketing campaigns are falling flat? Are you looking for a new way to connect with consumers and drive action? Look no further than PostReminder – the revolutionary new direct response platform for omnichannel marketers!
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direct marketing
Beat The Control — Creative Testing
Direct mail is our passion and we love figuring it out for clients who are committed to the channel. Many clients come to Gunderson Direct for the full range of services—strategy, data, creative, production, and analytics. Even those who handle their DM in-house often come to us to help with creative testing.
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Direct mail
How B2B Companies Can Benefit From Direct Mail Marketing
In 2018, ANA-DMA released their annual Response Rate Report, which showed that 45% of marketers preferred using B2B direct mail marketing before social media, email marketing, paid search, and online display ads.
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Direct mail
What We Think About When We Develop Test Creative
As a rule, response to a creative execution deteriorates over time. That makes it imperative for regular mailers to adopt what we call an overarching ABT creative strategy—Always Be Testing.
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dmagency
Gunderson Direct Raises More Than $72,000 For Kids With Special Needs & Nabs A 2023 Summit Creative Award!
Hey there, sports enthusiasts and do-gooders ? We’ve got some fantastic news to share with y’all today. Our #2023GoalPost fundraising campaign has run up the score by raising a whopping $72,200 for kids with special needs! The campaign won a trophy, to boot: a Silver 2023 Summit Creative Award in the Direct Marketing + B2B category?
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Direct mail
Dress Your Creative For Success With Informative, Insightful Briefs.
I’ve seen a metric ton of briefs. But as every agency and every client has their own unique format, the great ones all have one thing in common: they enable winning work.
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dmagency
I Had Three In-Person Meetings In 3 Days For The First Time In 2 Years. It’s Better Than I Remember.
Recently, I had three very different meetings across three days. The first was a lunch meeting with a startup to discuss their positioning and new business strategy. The second was a performance analysis and planning meeting with the new VP of Marketing at a key client. The third was an in-office meeting with our management team.
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Direct mail
Gunderson Direct Holiday Mailer Wins Multiple Awards
Gunderson Direct’s GunderSmile Happier Holidays Mask mailer has been recognized by both the Summit International Awards and the USPS Next Generation Campaign Awards in September 2021. These awards come in addition to two bronze ADDYS received earlier this year at the 2021 Greater San Francisco American Advertising Awards Gala
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Direct mail
The Fundamentals Of Direct Mail Design
Today, most in-house designers are well-versed in digital marketing creative and execution. This narrow skillset can create challenges for marketing teams when direct mail is added to the mix. If the principles of digital design are applied to direct mail, a mail program will likely fall short.
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directmail
GUNDERSON DIRECT BOOSTS DATA BROKERAGE AND DIGITAL CAPABILITIES WITH NEW VP
Gunderson Direct is proud to announce the addition of Kim Fitzgerald as VP Data, Growth Innovations.
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directmail
GUNDERSON DIRECT ADDS AWARD-WINNING CREATIVE LEADER
Gunderson Direct is proud to announce the addition of Jeremy Hainline as Creative Director to lead the agency’s creative and content services.
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