creative development
customer experience
How B2B Companies Can Benefit From Direct Mail Marketing
In 2018, ANA-DMA released their annual Response Rate Report, which showed that 45% of marketers preferred using B2B direct mail marketing before social media, email marketing, paid search, and online display ads.
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Direct mail
Gunderson Direct Holiday Mailer Wins Multiple Awards
Gunderson Direct’s GunderSmile Happier Holidays Mask mailer has been recognized by both the Summit International Awards and the USPS Next Generation Campaign Awards in September 2021. These awards come in addition to two bronze ADDYS received earlier this year at the 2021 Greater San Francisco American Advertising Awards Gala
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Design
The Fundamentals Of Direct Mail Design
Today, most in-house designers are well-versed in digital marketing creative and execution. This narrow skillset can create challenges for marketing teams when direct mail is added to the mix. If the principles of digital design are applied to direct mail, a mail program will likely fall short.
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