agency

The Gundir Guide to Direct Mail Agency RFPs

Direct mail

The Gundir Guide to Direct Mail Agency RFPs

The value of a direct mail agency Request for Proposal (RFP) is to identify the best partner, ensure competitive pricing, and clarify expectations and objectives, setting the stage for a successful direct mail marketing campaign and an ongoing agency relationship.

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Celebrating a New Chapter: Welcome to Gundir! 

Direct mail

Celebrating a New Chapter: Welcome to Gundir! 

After over 20 years of leading the charge in direct mail marketing, we're stepping into a bright new era under a fresh name: Gundir! This change isn't just about a new name; it's about celebrating our growth and setting the stage for an even more dynamic future.

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The Next Revolution In Direct Marketing Is Here: PostReminder

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The Next Revolution In Direct Marketing Is Here: PostReminder

Are you tired of feeling like your marketing campaigns are falling flat? Are you looking for a new way to connect with consumers and drive action? Look no further than PostReminder – the revolutionary new direct response platform for omnichannel marketers!

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The Power (And Pitfalls) Of Personalization

Direct mail

The Power (And Pitfalls) Of Personalization

It’s a long-held tenet of direct marketing that the more personalization you include, the more likely your efforts will be effective. And that’s been proven true time and again. But in a world where consumers are constantly tracked, marketers must be careful about the information they use to personalize direct mail.

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Gunderson Direct Raises More Than $72,000 For Kids With Special Needs & Nabs A 2023 Summit Creative Award!

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Gunderson Direct Raises More Than $72,000 For Kids With Special Needs & Nabs A 2023 Summit Creative Award!

Hey there, sports enthusiasts and do-gooders ? We’ve got some fantastic news to share with y’all today. Our #2023GoalPost fundraising campaign has run up the score by raising a whopping $72,200 for kids with special needs! The campaign won a trophy, to boot: a Silver 2023 Summit Creative Award in the Direct Marketing + B2B category?

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Gunderson Direct Named A 2023 Fortune Best Workplace By Great Place To Work®

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Gunderson Direct Named A 2023 Fortune Best Workplace By Great Place To Work®

So last year, right around this time, something rad happened. Great Place to Work® and Fortune recognized Gunderson Direct as one of the 50 Best Workplaces in Advertising & Marketing™.

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The 7 Ways Clients Benefit From Agency Creative Briefs

Direct mail

The 7 Ways Clients Benefit From Agency Creative Briefs

As the head of our direct marketing agency’s account team, I’ve always been a proponent of a well-conceived brief. Show me great creative, and it’s a good bet the client and agency put in the time and thought upfront to build a strategic, insightful brief. Recently, we’ve had a couple of clients challenge the creative brief process at the start of a direct mail project. They were just too busy to provide input, answer questions and sign off on our brief before we got to work. That’s dangerous and shortsighted. Not just for us, but for them.

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Working Remotely: Essential Tips For Success

Direct mail

Working Remotely: Essential Tips For Success

Due to the pandemic, remote working has become increasingly common and desirable for many employees. When I joined Gunderson Direct nearly three years ago, I was the team’s first official fully remote employee. I knew from the beginning that there would be challenges, including how to connect and develop that team component with a very tight group of people.

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Dress Your Creative For Success With Informative, Insightful Briefs.

Direct mail

Dress Your Creative For Success With Informative, Insightful Briefs.

I’ve seen a metric ton of briefs. But as every agency and every client has their own unique format, the great ones all have one thing in common: they enable winning work.

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Giving Back To The Community: A Win-Win Situation For Employees And Employers

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Giving Back To The Community: A Win-Win Situation For Employees And Employers

This past April, my wife and I rode our bikes 110 miles from Oakland to Sacramento. Not just for fun, or for exercise, but for something bigger: to help raise money for Oakland and Alameda Public Schools with a non-profit fundraising group called Ride 4A Reason.

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A Conversation About The Account + Creative Dynamic, Part 2

Direct mail

A Conversation About The Account + Creative Dynamic, Part 2

Agency life. It’s filled with quirky personalities, buzzing ideas, and the aroma of fresh coffee. But one dynamic duo—the account person and the creative—often takes center stage. Despite their differences, this pair often brings the magic when they work together: dazzling clients with campaigns that surprise, delight, and exceed expectations. Together, they can create a perfect balance of structure and spark. And together, they can make the unforgettable.

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Why Does Gunderson Direct Keep Winning The “Great Places To Work” Award?

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Why Does Gunderson Direct Keep Winning The “Great Places To Work” Award?

Feeling Valued And Being Allowed To Grow Has Changed My Outlook On Work.

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Learn more about what we do and who we do it for

See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.

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Learn more about the benefits of direct mail

The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.

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