Gunderson Direct VP Of Data, Alexa Sundberg, Speaks At Women In Data Symposium

Mike Gunderson
Gunderson Direct VP Of Data, Alexa Sundberg, Speaks At Women In Data Symposium
Women In Data San Francisco Chapter Held A Symposium Last Week Featuring Senior Data Leaders From A Variety Of Industries.

In the world of direct mail, data is queen. It drives campaigns from start to finish—from laser-focused targeting that gets your message into the right hands to tracking results for campaign optimization. At Gunderson Direct, Alexa Sundberg, our VP of Data & Strategy, is working hard to create a data-driven culture. Last week Alexa spoke on a panel with data leaders Shilpa Jandhyala, eCommerce Client Partner at TeraData and Sarah O’Brien, Head of Global Insights at LinkedIn at the Women In Data San Francisco symposium—Building Data-Driven Cultures.

Alexa was joined by our very own Erin Taylor, Print Production Coordinator, to share how data impacts her day-to-day role.

Gunderson Direct proudly sponsored the event, providing food, drinks, and plenty of fun swag.

Click below to view Alexa’s presentation!


One Final Note

If you’re interested in adding direct mail to your marketing mix, then drop us a line. We’re standing by to answer any questions, and, most importantly, to help you get your mail opened.

Share this post

Mike Gunderson

Mike is the founder and president of Gundir, the award-winning direct marketing agency. Since 2003, Gundir has helped businesses drive new leads and close more sales through traditional offline channels, especially direct mail.

Contact us today!
Please enable JavaScript in your browser to complete this form.

Learn more about what we do and who we do it for

See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.

Let's Go

Learn more about the benefits of direct mail

The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.

Let's Go