Jeff Tarran

Gunderson Direct Inc.
Hayward, CA
Release: December 17, 2020

Gunderson Direct Welcomes Kim Fitzgerald

Gunderson Direct is proud to announce the addition of Kim Fitzgerald as VP Data, Growth Innovations.

She will service clients in a range of capacities related to research, strategy, and data procurement for both digital and mail channels. She will also serve as the subject matter expert on integrated mail and digital client initiatives, as Gunderson Direct grows that service to meet client demand. 

Kim will report to Alexa Sundberg, VP and Director of Gunderson Direct’s data department. “We welcome Kim’s expertise and energy. Her relentless dedication to providing the best solution for client data needs is well-known throughout the industry. Adding her deep knowledge of data sources and her extensive industry network to our department’s analytical expertise is a perfect next step for us, and for our clients.” 

Prior to joining Ginderson Direct, Kim spent nearly 25 years at Specialists Marketing Services, a leading list marketing firm. There, she rose from Account Executive to VP of Acquisition. Kim has driven results for prestigious brands like Forbes, The New York Times, Harry & David, Citicorp, Williams-Sonoma, and Wolters Kluwer.

Gunderson Direct’s corporate strategy is to provide best-in-class service to clients in all aspects of direct marketing. The addition of award-winning Creative Director Jeremy Hainline earlier this year marked a significant upgrade to the agency’s creative product.

This newest addition to the data team greatly deepens the agency’s ability to lead clients through the complex world of ever-changing data needs, for both direct mail and digital prospect targeting.

“Data has become an increasingly integral part of our full-service model,” according to Gunderson Direct Founder and CEO, Mike Gunderson. “Kim provides an immediate boost to our abilities to provide data strategy, sourcing, and price negotiation for all direct marketing channels on behalf of our clients.”

Gunderson Direct, an industry-leading full service independent direct marketing agency, is located in the SF Bay Area. Having mailed over a billion packages in their 15-year history, Gunderson Direct has the experience to know what works. Clients depend on the agency to develop direct marketing strategies, for list and data services, execution of creative and content, and full DM production.

To see what they can do for your business, visit

One Final Note

If you’re interested in trying out direct mail and adding it to your marketing mix, then drop us a line. We’re standing by to answer any questions you might have, and most importantly, to help you get your mail opened.

Jeff Tarran

Jeff has been with Gunderson Direct since 2017 and has played a significant role in the growth of the agency’s client base while helping to manage growth across agency departments.

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