Key Takeaways:
- Gundir, previously Gunderson Direct, has rebranded to reflect its growth and enhanced focus on combining direct mail with digital marketing.
- Gundir’s success is credited to its skilled team of 25, whose innovation has earned the company numerous accolades.
- The rebrand reflects the introduction of advanced technologies like AI and the PostReminder QR code platform, improving Gundir’s data-driven marketing.
From Gunderson Direct to Gundir: A New Chapter in Direct Mail Innovation and Leadership
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Hello, Direct Mail Enthusiasts! 🎉 We’re thrilled to share some exciting news from the Gundir family.
After over 20 years of leading the charge in direct mail marketing, we’re stepping into a bright new era under a fresh name: Gundir! This change isn’t just about a new name; it’s about celebrating our growth and setting the stage for an even more dynamic future.
A Legacy of Innovation and Success
Our journey started in 2003 when our founder, Mike Gunderson, turned his passion for direct mail’s analytics and creative potential into a business that stood out from the start. Starting as a one-man design shop, Mike’s obsession with how small changes could make big waves in customer response shaped our company’s foundation.
Big Wins and Bigger Dreams
From our very first full-service campaign for the innovative startup Square, we knew we were onto something special. Over the years, our focus on integrating creative design, production, and data analytics has not only won us accolades like ADDY Awards and a USPS Next Generation Campaign Award but, also made us a perennial ‘Great Place to Work.’
Our Team, Our Heart
None of this would be possible without our fabulous team of 25 professionals. From fresh faces bringing new ideas to the table to seasoned experts who have seen it all, our team is the core of Gundir. Their dedication and expertise are what make our creative solutions pop and our clients smile.
Why Gundir? Why Now?
Rebranding as Gundir reflects our ongoing commitment to being at the forefront of direct mail marketing. This new identity signifies more than a name change. It’s a renewed promise to deliver unparalleled direct response marketing solutions by incorporating technology into everything we do — from driving engagement with cutting-edge digital strategies… to improving analytics using AI… to innovations like Postreminder, our proprietary QR code platform.
A Visual Reinvention
Discover the visual reinvention of Gundir, where sophistication meets innovation. Our new brand identity features a sleek logo, a modern palette of colors, and a selection of fonts that reflect our commitment to cutting-edge marketing solutions. The overall design harmonizes sharp imagery with clean, impactful layouts to engage and inspire. This fresh look is more than a change of style — it’s a signal of our future direction and our ongoing commitment to excellence in every interaction.
FAQs about the new brand identity
As we transition from Gunderson Direct to Gundir, we understand that you might have questions about what these changes entail and how they affect our partnership. Below, we’ve addressed some frequently asked questions to clarify what this evolution means for our company and for you.
Why did you change the company name to Gundir?
We chose Gundir as it closely aligns with our heritage name, Gunderson Direct, while providing a modern twist that reflects our broader capabilities. The name is already familiar to many through our email handle, easing the transition for our clients and partners.
Does this change signal a shift in leadership?
Absolutely not. Mike Gunderson continues to lead as our CEO and remains deeply involved in all key initiatives. There is no change in leadership or in his role within the company.
Are you shifting your business focus?
Our business focus remains as strong as ever on integrating direct mail with digital innovations. The rebranding to Gundir is a reflection of the ongoing enhancements in our operations, including the use of addressed-based data and advanced technologies.
What other changes should we expect in your operations?
While our core business and approach remain the same, we have launched a new website to better represent our expanded capabilities and future direction. This is a celebratory mark of our growth over 21 years rather than a change in how we operate.
Does Gunderson Direct still exist legally?
Yes, Gunderson Direct Inc. remains intact as the official entity, with Gundir as its DBA. All legal, billing, and corporate documentation under Gunderson Direct Inc. remains valid and applicable.
Do we need to update our contracts or agreements?
There is no need for updates. Gundir operates as a DBA for Gunderson Direct, Inc., so all existing contracts and agreements remain valid under the unchanged corporate structure.
Are there any changes needed for accounting or invoicing?
No changes are required. All billing and payment processes remain consistent as Gundir continues as a DBA of Gunderson Direct, Inc.
Can I still find you online if I search for ‘Gunderson Direct’?
Yes, you can. Our original web address will continue to function, redirecting seamlessly to the new Gundir.com website to ensure you can always find us easily.
Is the company relocating?
No, we remain headquartered in Hayward, CA. Only the signage on our building will change to reflect the new name.
Looking Forward
With this exciting rebrand, we’re not just turning a page — we’re writing a whole new book on what direct mail can do. Our mission remains focused — drive client success through innovative, data-driven marketing strategies using physical address-based data across offline and digital channels.
Stay tuned as Gundir continues to redefine what’s possible in direct marketing. Here’s to new beginnings and unstoppable growth! 🚀
A Special Thanks
We appreciate everyone who was part of our journey. Your trust and support mean the world to us as we transition from Gunderson Direct to Gundir. We can’t wait to embark on this thrilling new chapter with you!
- Brand and website design: Baunfire
- Website photography: Houser Photography
- Models: Jason, Wallace, and Gundir Staff
Mike is the founder and president of Gundir, the award-winning direct marketing agency. Since 2003, Gundir has helped businesses drive new leads and close more sales through traditional offline channels, especially direct mail.
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