5 Tips To Write A Compelling CTA For Direct Mail Engagement
Without a captivating call to action, you’ll find it challenging to make the most of your direct mail outreach.
Mike is the founder and president of Gundir, the award-winning direct marketing agency. Since 2003, Gundir has helped businesses drive new leads and close more sales through traditional offline channels, especially direct mail.
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Top direct mail trends for 2026: key takeaways from Lindsay Weisgerber’s Print to Pixel interview with Postalytics
When Postalytics invited our COO, Lindsay Weisgerber, to join their Print to Pixel podcast, the conversation quickly became a masterclass in where direct mail is headed and why marketers are doubling down on the channel. The episode, hosted by Postalytics CEO Dennis Kelly, explored Lindsay’s career journey, Gundir’s evolution, and the strategic framework behind our newest solutions
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Agency
“How To Create Advertising That Sells” by David Ogilvy
In 1972, Renowned Advertising Maestro David Ogilvy Placed A Timeless Ad, Giving Away All The Best Secrets He’d Gleaned From The Industry. We Decided To Repost His List, It’s As Relevant Today As It Was Then. 01: The most important decision. We have learned that the effect of your advertising on your sales depends more on this decision […]
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Creative
Drive response with winning direct mail formats
Your form factor is your campaign’s canvas. See what package types are proven performers when considering what to develop (and test) as part of your next effort.
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