Better data. Better decisions. Better results.

Our Gundir Client Dashboard makes proving direct mail results quick, clear and comprehensive in a way that supercharges your campaign budget and review meetings.

We built the refreshed Gundir Client Dashboard to close for our clients to access a real-time system for understanding exactly what’s working in their direct mail programs, and why. The video above walks through it in just three minutes. Below, we go deeper on what’s inside, how it connects to the Proforma, and what it means for how you plan your next campaign. 

Key Takeaways:

• The refreshed Gundir Client Dashboard consolidates 90+ performance measurements into a single, accurate view of every direct mail campaign.
• Watch the dashboard walkthrough above to see attribution, QR engagement, and revenue reporting in action
• Paired with Gundir’s proprietary Proforma forecasting model, the Gundir Client Dashboard gives clients the data to predict, prove, and scale their direct mail program with confidence.

Why we rebuilt the dashboard

Better campaign visibility with one, centralized view for clean analytics

Rising production, postage, and data costs mean the bar for justifying channel spend keeps climbing. Meanwhile, campaign data has historically lived in scattered exports, manual excel sheets, and monthly recaps that were out of date by the time anyone read them.

We’ve always had the processes in place to track and measure direct mail performance. The refreshed dashboard takes that visibility a step further by bringing campaign data, attribution, and performance insights together in one current, centralized view. It makes it easier to understand what’s working, identify opportunities to optimize, and confidently make the case for direct mail and the way we run your program.

What’s inside: 90+ key performance indicators

The reporting dashboard includes more than 90 unique performance measurements and analytical views, spanning:

• Campaign performance and revenue outcomes
• Audience segmentation and geography
• Creative performance and attribution
• QR engagement and Informed Delivery tracking
• PostReminder and GundirBoost digital activity

That means everything from mail quantity and lead response rate to customer acquisition cost, ROI, and total revenue is available on demand.

From dashboard to Proforma: predicting before you mail

Knowing what happened is only half the picture, the Proforma uses that same data to project what happens next.

The Gundir Client Dashboard tells you how a campaign performed. The Proforma, Gundir’s proprietary forecasting model, uses that historical performance data to simulate your next campaign by combining the best-performing creative, audience, and offer strategies from prior mailings into a best-case execution scenario.

That means you can estimate ROI and evaluate a scaling decision before committing additional budget, instead of finding out after the invoice lands.

“Having all of our campaign data in one place has made it easier to identify opportunities and optimize results.” — Marketing Director, Gundir client

Getting started

We are here for your journey to better better strategy and greater ROI.

• A few ways to go deeper:
• Watch the full demo video above 
• Request a free consultation and personalized dashboard demo with our team.
• Ask about a sample Proforma for your account, built from your own campaign history where available.
• If your CRM data needs a refresh first, ask about our data add-on services — hygiene, email append, reverse email append, and consumer/business profile enhancement.

Article FAQ

Q: Can I get a custom view for my team? 

A: Yes. For Gundir clients, the platform supports custom views and data downloads. Ask your account team or ask about it in your dashboard demo.

Q: Does the Gundir Client Dashboard work with the Proforma? 

A: Yes. The Proforma draws on the same underlying campaign data the dashboard reports on, so forecasts are grounded in real, not generic, performance history.

Q: Is there a cost to use the dashboard?

A: There is no additional cost for Gundir Clients

Q: What is the Gundir Client Dashboard built on?

A: It’s built in Metabase, giving us the flexibility to build and expand custom views as new tracking capabilities evolve.