2023 USPS Direct Mail Promotions

Mike Gunderson
2023 USPS Direct Mail Promotions

Key Takeaways:

  • ROI analysis optimizes resource allocation, ensuring efficient use of marketing funds.
  • Understanding ROI refines targeting strategies for higher engagement and provides guidance for future initiatives through insights from past campaigns.
  • Positive ROI builds confidence and support for marketing investments.

Get Ready Because The 2023 USPS Direct Mail Promotions Are Coming Your Way!

We’re thrilled to announce that we’ve received the green light from the Postal Regulatory Commission (PRC) for these exciting promotions. The guidebooks for the 2023 Mailing Promotions are now final and available for review. Starting on December 15, 2022, you can submit your pre-approval request through the Mailing Promotions Portal. The enrollment period for these promotions will open in the Business Customer Gateway (BCG) system on January 9, 2023.

Keep an eye out for the 2023 Informed Delivery, Reply Mail IMbA, and Retargeted Mail Guidebooks, which will be released soon. Make sure to check PostalPro for updates on these promotions. Take your direct mail strategy to the next level with the 2023 USPS Direct Mail Promotions!

So, How Can Gunderson Direct Help Me Save Money On Postage?

1) PostReminder


Set an alert before an offer expires, when a sales event is about to start, or when it’s more convenient to respond.

3% Postage Discount
May 1 – Nov 30

2) RespondFast

Take Your Customers From Offline To Online With A Phrase

Respond Fast™ makes it easier for your customers and prospects to use their smart speakers to respond to your direct mail offers.

3-4% Postage Discount
May 1 – Nov 30

3) Retargeting Direct Mail
Engage Prospects After A Website Visit

Retarget website visitors with an enticing offer that is relevant to the content they are consuming. Gunderson Direct can help you set up a campaign!

5% Postage Discount
Sept 1 – Nov 30

4) USPS Informed Delivery

A TARGETED Digital Integration With Your Direct Mail – FREE

An email is delivered to your prospect’s inbox showing them a digital preview of their incoming mail just hours before it’s delivered. Gunderson Direct can help you set up a campaign!

4% Postage Discount
Aug 1 – Dec 31

Mike Gunderson

Mike is the founder and president of Gundir, the award-winning direct marketing agency. Since 2003, Gundir has helped businesses drive new leads and close more sales through traditional offline channels, especially direct mail.

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