Strategy
Strategy
Do You Need a Direct Mail Agency? 5 Signs to Know
Our agency talks to over one-hundred direct mail (DM) prospects a year. In a number of instances, I get the sense that prospects are left wondering, “Do I need a DM agency or can I do this myself?”
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Strategy
Direct mail agency vs. DIY platform: Which is right for you?
By Jeff Tarran, Integrator, Gundir You’ve decided direct mail is worth testing. Now you’re facing a decision that trips up more marketers than it should: do you hire a full-service agency and let them own the program, or sign up for a self-serve platform and run it in-house? And if you pick wrong, are you […]
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Agency
Gundir365™ Postage Promise: Lock in your direct mail postage rate for a year
The Gundir365™ Postage Promise locks in your direct mail postage rate for a full year and automatically credits you for the difference if USPS rates rise, up to your annual cap.
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Strategy
How long does a direct mail campaign take? (and why)
By Jeff Tarran, Gundir How long does a direct mail campaign take from the day you sign a contract to the day pieces land in mailboxes? And when a campaign runs longer than you expected, is that normal, or is something going wrong? These are the questions we field from nearly every new client, usually […]
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Strategy
What does direct mail cost in 2026?
Key takeaways: Direct mail costs at a glance For most U.S. campaigns, direct mail costs $0.50–$1.50 per piece at test quantities, with costs dropping 20–30% at rollout scale. Based on Gundir’s direct mail programs, costs fall into a predictable range: Understanding cost at both the test and rollout stages is what separates programs that scale […]
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Agency
Top direct mail trends for 2026: key takeaways from Lindsay Weisgerber’s Print to Pixel interview with Postalytics
When Postalytics invited our COO, Lindsay Weisgerber, to join their Print to Pixel podcast, the conversation quickly became a masterclass in where direct mail is headed and why marketers are doubling down on the channel. The episode, hosted by Postalytics CEO Dennis Kelly, explored Lindsay’s career journey, Gundir’s evolution, and the strategic framework behind our newest solutions
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Strategy
More growth marketers are turning to direct mail
One of our strengths as a DM agency is taking startups from initial test, through rollout, and ongoing profitability. That puts us in position to witness the ebb and flow of the channel’s perceived value in the marketing ecosystem. Do other channels go through periods that swing from being on the sidelines to enthusiastic embrace? That said, right now is a good time for us to be experts in the DM space.
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Agency
“How To Create Advertising That Sells” by David Ogilvy
In 1972, Renowned Advertising Maestro David Ogilvy Placed A Timeless Ad, Giving Away All The Best Secrets He’d Gleaned From The Industry. We Decided To Repost His List, It’s As Relevant Today As It Was Then. 01: The most important decision. We have learned that the effect of your advertising on your sales depends more on this decision […]
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Strategy
Why slower marketing often delivers faster growth
Direct mail marketing may take longer to launch than digital channels, but that extra time often leads to better results. As paid search and social costs continue to rise, more growth teams are turning to direct mail for precise targeting, higher response rates, and stronger return on investment. By focusing on intentional audience selection and proven formats, direct mail helps marketers break free from bidding wars and build sustainable, measurable growth.
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Agency
Why direct mail is still the most trusted marketing channel in 2025
Survey after survey shows Americans are losing faith — in institutions, in media, and in marketing. Digital advertising, once the darling of the marketing mix, is now one of its most distrusted components.
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Agency
The GundirGuide to test cell size
Every mail plan should incorporate a test. While meeting key performance indicators (KPIs) is always the primary goal, learning from those campaigns is a close second. These learnings help optimize future marketing efforts and improve overall program effectiveness.
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Agency
B2C direct mail tactics: Standing out in the mailbox
In a world saturated with emails and social feeds, receiving a physical mail piece can feel almost refreshing. Many consumers glance through their daily mail as soon as it arrives—making the mailbox a prime opportunity to capture attention
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