Strategy

Drive response with winning direct mail formats

Creative

Drive response with winning direct mail formats

Your form factor is your campaign’s canvas. See what package types are proven performers when considering what to develop (and test) as part of your next effort.

Read more

Seven steps to successful A/B testing in direct mail

Creative

Seven steps to successful A/B testing in direct mail

Direct mail is all about ongoing, iterative improvement. Establishing a control mailing — one that yields dependable, predictable response — is an essential step for any mailer.

Read more

What is a creative strategy and why is it important?

Creative

What is a creative strategy and why is it important?

Developing a creative strategy is the best way to ensure that assets are created with intention and that results stay in line with a larger, tactical plan

Read more

How to segment your direct mail targets to attain a better response

Data

How to segment your direct mail targets to attain a better response

It should go without saying, but in marketing, you’re always better off directing your message toward those who are most likely to be receptive to it. In direct mail, that means segmenting your audience and focusing on potential customers who are likely to buy your product or service.

Read more

Top 5 direct mail design best practices

Strategy

Top 5 direct mail design best practices

When it comes to the components of your overall marketing strategy, it’s crucial to understand and employ design best practices for each medium to maximize your returns—and direct mail is no exception.

Read more

Refilling the well

Agency

Refilling the well

I often joke with my teammates that if I waited for inspiration to strike, I would’ve gone hungry a long time ago. But since I like to eat—and I don’t have the luxury of waiting for the muse—sometimes I’ve got to hunt down my own inspiration. Here are some quick tips that I’ve found helpful when it comes to fueling creativity and avoiding “mailing it in.”

Read more

Direct mail in a “Post Advertising” world

Strategy

Direct mail in a “Post Advertising” world

If marketing is your career, check out one of my favorite podcasts on the topic, The Marketing Companion. Mark Schaefer and Tom Webster are always thoughtful and thought-provoking—plus, oddly entertaining, given the two hosts share an endearing (and offbeat) sense of humor.

Read more

Direct Mail Marketing FAQs

Strategy

Direct Mail Marketing FAQs

Welcome to our Direct Mail Marketing FAQ! If you’re considering implementing direct mail for the first time, we’ve compiled answers to the most common questions to help you understand the unique benefits, best practices, and what to expect from your campaigns.

Read more

The Gundir Guide to Direct Mail Agency RFPs

Strategy

The Gundir Guide to Direct Mail Agency RFPs

The value of a direct mail agency Request for Proposal (RFP) is to identify the best partner, ensure competitive pricing, and clarify expectations and objectives, setting the stage for a successful direct mail marketing campaign and an ongoing agency relationship.

Read more

The Role Of Direct Mail At Each Stage Of A Customer’s Journey

Strategy

The Role Of Direct Mail At Each Stage Of A Customer’s Journey

A Customer’s Journey Begins With Awareness, Climaxes With A Purchase, And Hopefully Continues To Repeat Purchases And Evangelism. Direct Mail Can Make Each Stage More Likely Your Leads Will Take The Next Step.

Read more

Yes, You Can Cross-Sell With Direct Mail

Strategy

Yes, You Can Cross-Sell With Direct Mail

Cross-selling is one of the most affordable and efficient ways to increase revenue, and using direct mail is one of the best ways to get the job done Generating new leads is great, but did you know it is five…

Read more

The Strategic Marketer’s Guide: 10 Reasons To Prioritize ROI In Direct Mail Campaigns

Strategy

The Strategic Marketer’s Guide: 10 Reasons To Prioritize ROI In Direct Mail Campaigns

In the dynamic marketing world, where strategies constantly evolve, direct mail campaigns are a valuable means for businesses to connect with their target audience. Despite its enduring effectiveness, one crucial aspect often underestimated is the Return on Investment (ROI) calculation.

Read more

Learn more about what we do and who we do it for

See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.

Let's Go

Learn more about the benefits of direct mail

The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.

Let's Go