Creative
Agency
Top direct mail trends for 2026: key takeaways from Lindsay Weisgerber’s Print to Pixel interview with Postalytics
When Postalytics invited our COO, Lindsay Weisgerber, to join their Print to Pixel podcast, the conversation quickly became a masterclass in where direct mail is headed and why marketers are doubling down on the channel. The episode, hosted by Postalytics CEO Dennis Kelly, explored Lindsay’s career journey, Gundir’s evolution, and the strategic framework behind our newest solutions
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Agency
“How To Create Advertising That Sells” by David Ogilvy
In 1972, Renowned Advertising Maestro David Ogilvy Placed A Timeless Ad, Giving Away All The Best Secrets He’d Gleaned From The Industry. We Decided To Repost His List, It’s As Relevant Today As It Was Then. 01: The most important decision. We have learned that the effect of your advertising on your sales depends more on this decision […]
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Creative
Drive response with winning direct mail formats
Your form factor is your campaign’s canvas. See what package types are proven performers when considering what to develop (and test) as part of your next effort.
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Creative
Seven steps to successful A/B testing in direct mail
Direct mail is all about ongoing, iterative improvement. Establishing a control mailing — one that yields dependable, predictable response — is an essential step for any mailer.
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Creative
What is a creative strategy and why is it important?
Developing a creative strategy is the best way to ensure that assets are created with intention and that results stay in line with a larger, tactical plan
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Agency
Refilling the well
I often joke with my teammates that if I waited for inspiration to strike, I would’ve gone hungry a long time ago. But since I like to eat—and I don’t have the luxury of waiting for the muse—sometimes I’ve got to hunt down my own inspiration. Here are some quick tips that I’ve found helpful when it comes to fueling creativity and avoiding “mailing it in.”
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Creative
Beat The Control — Creative Testing
Direct mail is our passion and we love figuring it out for clients who are committed to the channel. Many clients come to Gunderson Direct for the full range of services—strategy, data, creative, production, and analytics. Even those who handle their DM in-house often come to us to help with creative testing.
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Agency
Why Is Direct Marketing Successful?
Generating top of funnel leads is the lifeblood of many businesses. Gaining access to highly qualified leads is always a priority but one that must be weighed against acquisition cost. Direct marketing is an effective lead generation tool that has many advantages. Below we’re sharing some of the top reasons direct marketing is so successful.
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Agency
Four Steps To Building Online Leads With Direct Mail
Direct mail is special. How? It’s physical, and that separates it from every other marketing channel. But, no channel exists in a vacuum. As we move to an increasingly digital-first marketing environment, direct mail needs to take its place in that ecosystem.
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Agency
How B2B Companies Can Benefit From Direct Mail Marketing
In 2018, ANA-DMA released their annual Response Rate Report, which showed that 45% of marketers preferred using B2B direct mail marketing before social media, email marketing, paid search, and online display ads.
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Agency
Why Brand Guidelines Are Essential For Building A Successful Direct Mail Campaign.
Providing These Creative Assets Will Help Ensure That Your DM Marketing Efforts And Production Schedules Are Met.
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Creative
6 Steps To Creating Direct Mail Copy That Wins Customers Over
There’s a lot that goes into creating a great direct mail marketing campaign, and perhaps the most important aspect is the copy. The way that you speak to your audience and communicate your offers determines whether the reader turns into a customer.
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