Creative

Drive response with winning direct mail formats

Creative

Drive response with winning direct mail formats

Your form factor is your campaign’s canvas. See what package types are proven performers when considering what to develop (and test) as part of your next effort.

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Seven steps to successful A/B testing in direct mail

Creative

Seven steps to successful A/B testing in direct mail

Direct mail is all about ongoing, iterative improvement. Establishing a control mailing — one that yields dependable, predictable response — is an essential step for any mailer.

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What is a creative strategy and why is it important?

Creative

What is a creative strategy and why is it important?

Developing a creative strategy is the best way to ensure that assets are created with intention and that results stay in line with a larger, tactical plan

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Refilling the well

Agency

Refilling the well

I often joke with my teammates that if I waited for inspiration to strike, I would’ve gone hungry a long time ago. But since I like to eat—and I don’t have the luxury of waiting for the muse—sometimes I’ve got to hunt down my own inspiration. Here are some quick tips that I’ve found helpful when it comes to fueling creativity and avoiding “mailing it in.”

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Beat The Control — Creative Testing

Creative

Beat The Control — Creative Testing

Direct mail is our passion and we love figuring it out for clients who are committed to the channel. Many clients come to Gunderson Direct for the full range of services—strategy, data, creative, production, and analytics. Even those who handle their DM in-house often come to us to help with creative testing.

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Why Is Direct Marketing Successful?

Agency

Why Is Direct Marketing Successful?

Generating top of funnel leads is the lifeblood of many businesses. Gaining access to highly qualified leads is always a priority but one that must be weighed against acquisition cost. Direct marketing is an effective lead generation tool that has many advantages. Below we’re sharing some of the top reasons direct marketing is so successful.

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Four Steps To Building Online Leads With Direct Mail

Agency

Four Steps To Building Online Leads With Direct Mail

Direct mail is special. How? It’s physical, and that separates it from every other marketing channel. But, no channel exists in a vacuum. As we move to an increasingly digital-first marketing environment, direct mail needs to take its place in that ecosystem.

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How B2B Companies Can Benefit From Direct Mail Marketing

Agency

How B2B Companies Can Benefit From Direct Mail Marketing

In 2018, ANA-DMA released their annual Response Rate Report, which showed that 45% of marketers preferred using B2B direct mail marketing before social media, email marketing, paid search, and online display ads.

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Why Brand Guidelines Are Essential For Building A Successful Direct Mail Campaign.

Agency

Why Brand Guidelines Are Essential For Building A Successful Direct Mail Campaign.

Providing These Creative Assets Will Help Ensure That Your DM Marketing Efforts And Production Schedules Are Met.

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6 Steps To Creating Direct Mail Copy That Wins Customers Over

Creative

6 Steps To Creating Direct Mail Copy That Wins Customers Over

There’s a lot that goes into creating a great direct mail marketing campaign, and perhaps the most important aspect is the copy. The way that you speak to your audience and communicate your offers determines whether the reader turns into a customer.

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What We Think About When We Develop Test Creative

Agency

What We Think About When We Develop Test Creative

As a rule, response to a creative execution deteriorates over time. That makes it imperative for regular mailers to adopt what we call an overarching ABT creative strategy—Always Be Testing.

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5 Tips To Write A Compelling CTA For Direct Mail Engagement

Creative

5 Tips To Write A Compelling CTA For Direct Mail Engagement

When sending out direct mail, putting together a convincing call to action is essential if you want to get your desired response.

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Learn more about what we do and who we do it for

See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.

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Learn more about the benefits of direct mail

The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.

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