Agency

Enhancing direct mail efficiency through strategic suppression

Agency

Enhancing direct mail efficiency through strategic suppression

One of the basics of any prospect direct marketing program is to suppress the effort against existing customers. This is especially true for direct mail given the relatively high cost per thousand.

Read more

Before there was an app for that

Agency

Before there was an app for that

16 years have passed since the debut of the iPhone. With the excitement of the iPhone XS being announced and shipping out this week, I thought it would be fun to take a trip down memory lane.

Read more

Refilling the well

Agency

Refilling the well

I often joke with my teammates that if I waited for inspiration to strike, I would’ve gone hungry a long time ago. But since I like to eat—and I don’t have the luxury of waiting for the muse—sometimes I’ve got to hunt down my own inspiration. Here are some quick tips that I’ve found helpful when it comes to fueling creativity and avoiding “mailing it in.”

Read more

4 ways to increase the ROI of your direct mail campaign

Agency

4 ways to increase the ROI of your direct mail campaign

For most marketers, ROI is one of the most important factors in determining the success of your campaign, so increasing it as much as possible is the goal.

Read more

Celebrating a New Chapter: Welcome to Gundir! 

Agency

Celebrating a New Chapter: Welcome to Gundir! 

After over 20 years of leading the charge in direct mail marketing, we're stepping into a bright new era under a fresh name: Gundir! This change isn't just about a new name; it's about celebrating our growth and setting the stage for an even more dynamic future.

Read more

Email Marketing Tricks To Boost Direct Mail Performance

Agency

Email Marketing Tricks To Boost Direct Mail Performance

Despite Their Differences, The Goals Of Email And Direct Mail Are Similar And Some Of The Techniques Can Crossover Between The Two Channels.

Read more

The Next Revolution In Direct Marketing Is Here: PostReminder

Agency

The Next Revolution In Direct Marketing Is Here: PostReminder

Are you tired of feeling like your marketing campaigns are falling flat? Are you looking for a new way to connect with consumers and drive action? Look no further than PostReminder – the revolutionary new direct response platform for omnichannel marketers!

Read more

Avoid ‘Mail Fail’ — Common Mistakes In Direct Mail

Agency

Avoid ‘Mail Fail’ — Common Mistakes In Direct Mail

Thinking about testing a direct mail program for your company, but not sure what to test first — or how to test at all? Or maybe you stuck your toe in the water and ran a program that you thought would work, but it didn’t — and you’re not sure why it failed, or what to do next.

Read more

Why Is Direct Marketing Successful?

Agency

Why Is Direct Marketing Successful?

Generating top of funnel leads is the lifeblood of many businesses. Gaining access to highly qualified leads is always a priority but one that must be weighed against acquisition cost. Direct marketing is an effective lead generation tool that has many advantages. Below we’re sharing some of the top reasons direct marketing is so successful.

Read more

Four Steps To Building Online Leads With Direct Mail

Agency

Four Steps To Building Online Leads With Direct Mail

Direct mail is special. How? It’s physical, and that separates it from every other marketing channel. But, no channel exists in a vacuum. As we move to an increasingly digital-first marketing environment, direct mail needs to take its place in that ecosystem.

Read more

How B2B Companies Can Benefit From Direct Mail Marketing

Agency

How B2B Companies Can Benefit From Direct Mail Marketing

In 2018, ANA-DMA released their annual Response Rate Report, which showed that 45% of marketers preferred using B2B direct mail marketing before social media, email marketing, paid search, and online display ads.

Read more

Why Brand Guidelines Are Essential For Building A Successful Direct Mail Campaign.

Agency

Why Brand Guidelines Are Essential For Building A Successful Direct Mail Campaign.

Providing These Creative Assets Will Help Ensure That Your DM Marketing Efforts And Production Schedules Are Met.

Read more

Learn more about what we do and who we do it for

See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.

Let's Go

Learn more about the benefits of direct mail

The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.

Let's Go