GundirLift™ revitalizes your direct mail creative to boost engagement and response
GundirLift is a unique service for mailers who have a need to update, refresh or totally revamp their creative approach.
What the GundirLift™ program includes
There are many reasons your direct mail creative could need to be revitalized, such as weakening response, a new competitive threat, environmental factors or more. Often, in-house or freelance teams don’t have the objectivity or cross-category expertise it takes to deliver breakthrough creative that beats an existing control. Let us breathe new life into your program.
01
Competitive analysis
To assess competitor positioning and creative trends
02
Audit of existing creative
For insights into strengths and gaps of what you’re doing now
03
Pillars messaging exercise
To prioritize benefits and features that meaningfully differentiate your brand
04
Explorations in offer, messaging, and package design
To revitalize campaign appeal and break through the clutter
05
Package format and component optimization
For maximum impact and cost efficiency
06
Three rounds of edits
To ensure creative polish and readiness
07
Print-ready files
Delivered with full creative ownership by the Client
08
Optional add-ons
Include production services, ongoing quarterly creative engagement, USPS Informed Delivery, and GundirBoost to further extend campaign reach and engagement
GundirLift™ success stories
See how GundirLift™ reinvigorates direct mail creative, boosting engagement and response with fresh, impactful ideas and proven strategies.
Learn more about GundirLift™
Set yourself up for success; put our best-in-class experience to work.