GundirLead™ elevates your program’s effectiveness with a proven 3-phase approach
Even experienced mailers seek ways to improve. We analyze your program, uncover insights, and craft a roadmap to optimize performance, handling everything from strategy to mailing and analytics.
Program audit
Phase one of GundirLead lays the groundwork for optimizing your direct mail strategy. We review your program, analyze competitors and demographics, refine brand messaging, and align KPIs with goals. The phase concludes with a findings report and actionable next steps to boost performance. This audit is conducted every 12-months.
01
Overview of existing program
Comprehensive review of your current direct mail approach to understand its strengths and areas for improvement. Includes a review of creative, offer and data history.
02
Competitive analysis
Detailed look at competitor strategies to identify differentiators and opportunities
03
KPI and attribution analysis
A look into what you’re tracking, why and how
04
Pillars messaging exercise
A proprietary process for a fresh look at the benefits and features that meaningfully differentiate your brand
05
Demographic analysis
A snapshot of your customer base to enable more effective and prospect targeting
06
Key findings and next steps report
Documented insights gained from the audit and a guide to next steps for improving key aspect of your program
Strategic plan
Phase two of GundirLead turns insights into an actionable plan for success. We refine audience targeting, optimize offers and messaging, and establish KPIs for accurate tracking. Strategies like cadence adjustments, retargeting, and Digital Boost integration enhance reach and streamline workflows for a cohesive, high-performing campaign. This exercise is assessed and updated every 6-12 months.
01
Strategic roadmap
A prioritized, actionable plan for ongoing testing, learning and optimization
02
Audience targeting
Refine and define key audience segments to improve targeting accuracy. Includes data sourcing and segmentation recommendations
03
Offer, messaging, and package-type recommendations
Re-establish the fundamentals to revitalize campaign appeal and more effectively resonate with your target audience
04
Key Performance Indicators (KPIs) and attribution setup
Implement methods to track and attribute results accurately
05
Production efficiencies
Identify specific cost-saving opportunities and streamline production workflows
06
Cadence and remailing strategies
Optimize mailing schedules for better reach and frequency
07
GundirLoop retargeting tactics
Develop strategies to reconnect with prospects who show intent or who didn’t convert initially
08
GundirBoost digital integration
Introduce digital components to amplify reach and engagement
Execution
Phase three of GundirLead ensures smooth execution and ongoing optimization. From program management and creative development to data processing and mailing, we handle every detail. Performance is tracked with dashboards and analytics, with regular updates and strategy sessions to refine your campaign and achieve your goals. Execution phase is ongoing for weekly, monthly or quarterly mailers.
01
Program management
Hands-on management by an experienced account manager to keep your program on track and aligned with goals
02
Creative development
Create fresh, impactful creative alternatives based on the strategic roadmap and ongoing performance assessment
03
Data buys and processing
Purchase and prepare data for mailing
04
Production and mailing
Vendor selection and oversight for efficient, on time mailings
05
Continuous program monitoring
Custom dashboards to track KPI performance metrics by individual mailing and by segment
06
Campaign reporting and analytics
Results reviews and next steps at predetermined response intervals
07
Quarterly strategy sessions
Regular sessions to review progress and adjust strategy as needed
08
Weekly status meetings
Weekly check-ins with our key team members to stay aligned and responsive to needs
GundirLead™ success stories
Discover how GundirLead™ transforms mail programs with tailored strategies and measurable results, showcased in our proven 3-phase success stories.
Learn more about GundirLead™
Set yourself up for success; put our best-in-class experience to work.