Welcome to First Class or Trash — the series from two of (in our very humble opinions) the best minds in offline marketing: Eric Smith of Incremental Media and Mike Gunderson of Gundir.

Each episode is a quick hit on real mail we’ve received. We’ll cover first impressions, what worked, what didn’t, and then make the call:
First Class or Trash?

Ugly is pretty engaging

Sweet home improvement letter

Coupon for cocktails