ZipRecruiter has gone from mailing thousands to millions of packages monthly — with optimization always remaining a focal point of the program. After 10 years of service, the Gundir/ZipRecruiter relationship stays strong and direct mail continues to be a vital part of their marketing mix.
B2B and SaaS
ZipRecruiter case study
Gundir’s direct mail strategy and operational expertise helped ZipRecruiter increase ROI with a direct mail brand that separated it from the competition.
By The Numbers
Ten years of business building direct mail
500+
individual mail drops over 10 years
50x
increase in mail quantity
1
most effective lead source for ZipRecruiter
OVERVIEW
ZipRecruiter needed to scale their direct mail program effectively to attract more employers to post jobs on their platform. Here’s how we built their program from start to success.
The Challenge
Turning a test into a business model
Initial testing indicated that direct mail was a cost-effective way to reach and convince employers to post jobs using ZipRecruiter. The next phase was putting an ongoing test and learn, validate, and rollout direct mail program in place that optimized both effectiveness and efficiencies over time.
The Solution
Building a foundation for success
The goal was to build a foundational DM program providing a steady source of B2B leads. We needed to develop both testing and scaling plans that would establish an always-on, optimized DM program in a hurry. In addition to strategic guidance, Gundir was responsible for all aspects of sourcing and managing campaign resources.
The Results
In it for the long haul
Their years of experience add a layer of strategic direction to our campaigns. This has allowed us to keep a very consistent flow of mail in market for over 10 years.
ZipRecruiter, Director of Growth
CASE STUDIESSucceeding
Succeeding
our clients’ expectations
We’ve been around the block. Every challenge we face inspires a unique solution. See how we’ve helped others. And how we can help you.
