Finserve

OneMain case study

Deep finserve direct mail expertise makes Gundir the perfect partner for creative that will engage and motivate your target to respond. Give us your toughest creative performance problems to solve.

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By The Numbers

OneMain’s go-to resource for direct mail ROI and new controls

12%

overall lift in response

8

new controls established across all segments

3

new product intros via direct mail channel

This direct mail ROI compounded over time: across four years of Gundir’s always-be-testing approach, OneMain replaced nearly every original control with stronger-performing creative — and eventually handed all direct mail creative development to Gundir.

OVERVIEW

Gundir partnered with OneMain Financial to revamp its creative strategy and stand out in the personal loan market. Read this financial services case study.

The Challenge

New competitors crowd the market

OneMain Financial had built their personal loan business through direct mail with a number of strong performing controls. But, over time, competitors stole their thunder with similar approaches. Response was starting to erode and OneMain was losing its differentiation in the category.

The Solution

Our always be testing (ABT) philosophy

Gundir started the engagement with our proprietary Pillars Workshop for an all-hands deep dive into OneMain’s unique marketplace advantages. Then, we worked with OneMain to develop a test-and-learn roadmap that laid out a year’s worth of creative development and test scheduling.

The Results

New controls and ongoing learnings

For over four years, this ABT best practice has helped to replace nearly every OneMain control with stronger performing creative. Realizing that direct mail creative is unique, OneMain turned over all its direct mail creative development to Gundir so their internal teams could focus on their digital and collateral expertise.