Through our GundirLaunch accelerated testing process the initial CAC was reduced by 53%, making DM a winning channel for growing Mochi’s patient base. Now, with an ongoing test-and-learn Gundir DM Roadmap in place, Mochi continues to optimize its program and grow through monthly mailings.
HEALTHCARE SUBSCRIPTION
Mochi Health case study
This healthcare direct mail case study shows how Mochi Health used GundirLaunch™ Leap and Repeat™ testing to generate leads for their weight loss program — and cut their initial customer acquisition cost by 53% in one year.
By The Numbers
Better response, better direct mail ROI
53%
reduction in CAC
20%+
conversion rates
39
structured creative, data and offer tests
This direct mail ROI showed up fast: Mochi’s prospect conversion rates ran 10 to 15 times higher than other channels, while cutting CAC by 53% in just one year.
OVERVIEW
Gundir led the charge, testing key campaign aspects to make direct mail a leads powerhouse for Mochi.
The Challenge
Can direct mail efficiently deliver new patients?
Mochi had a wealth of experience growing their patient base through digital channels. But, to continue to grow they needed to extend their reach offline. They saw a great opportunity in DM and needed a test-and-learn solution to quickly determine if direct mail could meet their aggressive CAC goal.
The Solution
GundirLaunch™ for rapid learning
With the Client’s guidance, the most impactful levers were identified for testing. Knowing what to test, we deployed the GundirLaunch™ Leap and Repeat testing methodology. This allows us to quickly test and gain learnings across multiple campaign facets in a condensed timeframe.
The Results
DM proves its value (and keeps improving)
DM prospect conversion rates were 10 to 15 times greater than other channels.
Mochi, Manager of Streaming & Offline
CASE STUDIESSucceeding
Succeeding
our clients’ expectations
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