Our transformation of a low-ROI program into a direct mail marketing powerhouse delivered remarkable results. Year-on-year, we achieved a substantial increase in response rates, quality leads and closed deals. With these successes, we’re expanding into more markets with a clear strategy for further testing and rollout.
Real estate
Redfin Premier case study
Our real-world victories with Redfin Premier prove that direct mail isn’t just a strategy — it’s a game changer for your business.
By The Numbers
Doubled Redfin’s ROI within the first year
5x
aggregate response rate
10x
increase in quality leads
350%
surge in closed deals
OVERVIEW
Redfin Premier was ready to drastically change their direct mail program and broaden their niche audience. Here’s how our collaboration led to extraordinary outcomes.
The Challenge
Direct mail wasn’t meeting KPIs
Experts in luxury real estate, Redfin Premier seeks top-dollar deals for high-end properties with their experienced agents. Building and managing a successful direct mail program for their benefit presented a number of unique challenges that demanded extraordinary solutions.
The Solution
Partners in ongoing optimization
Reviewing past efforts, we strategized impactful changes for Redfin’s direct mail program. Key steps include: an overhauled data strategy; an aggressive creative testing plan; an optimized contact frequency strategy; strategic omnichannel integration; and streamlined production for highly personalized mailings.
The Results
Solid foundation for future success
Gundir exceeded our expectations on this campaign. Not only did we see a huge increase in leads at a lower conversion cost, but our agents appreciated the thoughtfulness of the mailers.
Redfin Premier, Program Director
CASE STUDIESSucceeding
Succeeding
our clients’ expectations
We’ve been around the block. Every challenge we face inspires a unique solution. See how we’ve helped others. And how we can help you.
