Gundir seeks an experienced and diligent marketing data analyst (MDA) to assist in test design, campaign measurement set up, direct mail and digital campaign analysis, preparation of client-facing presentations and go-forward strategies, ad hoc reporting, relevant research for industry benchmarks and other data topics.  The position will have daily contact with the rest of the data team as well as data suppliers and analytical vendors. 

This is an important support position for the data team with significant growth potential. The role will focus on expediting thoughtful and accurate campaign analyses under the supervision of the senior members of the data team. The MDA will grow to present a campaign analysis to clients. This is a unique opportunity to be mentored by industry experts within the data team as well as across the agency.

Key Responsibilities:

Analysis and reporting:

• Study results of data discovery calls with clients to understand reporting and analysis needs 
• Proactive set up for campaign analyses 
• Quality control on campaign reporting 
• Proactive participation in development of dashboard requirements and reporting needs  
• Coordination with data engineering including QC (fit-for-purpose)
• Development of campaign analysis presentations and reports
• Coordination with senior data team members to review analysis and reporting 
• Own all change requests from senior data team members, account executives and clients 

Ad Hoc Reporting and Research:

• Own client change requests related to campaign analysis and reporting 
• Assist in ad hoc reporting and research as required  
• Own the ad hoc reporting function for regular client needs
• Be the go-to person for all question

Day-to-day:

• Attend weekly and daily stand-up calls for data team capacity planning 
• Be able to work autonomously on data assignments for the weekly sprint 
• Coordinate with senior members of the data team about progress and any troubleshooting 
• Manage dashboard timelines and checklists 
• Maintain client specific data dictionaries   
• Own QC routines and checklists 

Other:

• Follow confidentiality, data security and compliance rules
• Contribute to making data project flows more efficient
• Other miscellaneous support tasks as appropriate 

Qualifications:

• 3 years minimum marketing campaign analysis or equivalent  
• 3 years SQL queries in a work environment 
• 3 years experience using dashboard tools (Tableau, Sisense, or other equivalent)
• Education in data science, mathematics, marketing, or related engineering 
• Direct mail experience is desired but not necessarily required 
• Strong analytical and math skills, including prorating campaign costs 
• An ability to work autonomously and to follow instructions 
• Detail and accuracy oriented with an initiative-taking work style 
• Enjoys meeting agency needs, building trust and being part of a team 
• Location can be remote

Position Overview:

Gundir seeks an Assistant Account Executive to join our Account Services team. This role is crucial for ensuring the seamless operation and success of client projects by serving as the support between our Account Strategists, clients and our internal teams. A successful candidate will demonstrate exceptional capabilities in marketing, project management, proofing, planning, and execution. This role requires an individual who thrives in a fast-paced environment and possesses excellent communication skills. The ideal candidate will be a proactive, detail-oriented professional who can navigate the complexities of direct response marketing campaigns, ensuring internal team collaboration, client satisfaction and project success.

Key Responsibilities:

• Project execution & task management: including managing and overseeing the day to day requirements and resources for multiple campaigns to ensure projects are completed on time and within budget
• Client communication coordination: Acting as the primary point of contact for ongoing needs and expectations of the client throughout the development and completion of their campaigns
• Proofing and billing management: Critical eye for detail to assure project proofs are correct and billings are reconciled accurately and timely 
• Marketing knowledge development:  ongoing research, education and training to stay at the forefront of direct marketing, industry advancements and client industry trends
• Team Collaboration Facilitation: Ensure clear and effective communication between clients and internal teams, facilitate meetings, updates, and strategic discussions

Qualifications:

• Proven experience as an Account Executive, Project Manager, or Client Service Coordinator within a marketing agency or similar environment
• Strong foundation in project management principles, client service, and collaboration
• Excellent communication and interpersonal skills
• Proficient in managing multiple projects simultaneously with meticulous attention to detail
• A proactive approach to problem-solving and the ability to adapt to changing priorities

Help us keep up the pace. As part of our future growth plans, we seek a motivated direct marketing account executive to help us get to the next level.

The role of Account Executive at Gunderson Direct breaks down into the following key functions:

• Managing multi-cell, sophisticated direct marketing programs — mostly direct mail and often with a digital component. Project management skills are key.
• Account and strategic leadership — recommending testing programs, campaign analysis, program optimization, mail plans and the like to serve and grow existing clients
• Establishing strong client relationships — a mix of value-add service and personal relationship building
• Motivating internal teams — you’ll provide them direction and insights so our agency delivers the highest quality work across direct marketing disciplines
• Our work is mostly direct mail, both B2C and B2B. Since COVID, the agency’s client base has grown dramatically taking us into a variety of categories. Overall, clients cluster in broadly defined financial, technology and healthcare categories — from promising startups to household names. Digital integration with direct mail is taking on greater importance and you’ll be part of the team integrating cross-channel programs.
• Strong communication skills are a must — general writing skills, creating briefs, developing presentations and the ability to deliver in live/online client meeting situations.
• You’ll be joining a well-oiled machine. Gunderson Direct has been around for 17 years. We are an agency of 20 people and value teamwork across disciplines. Our account staff is top-notch and we have processes in place plus the expertise it takes to keep complex projects on track.
• Our ideal candidate recognizes the value of collaboration and values the insights other agency departments provide. We are proud of our supportive environment and place a high value on our culture of learning and improvement. This position reports directly to the VP of Account Management, but will have informal interaction across all departments and all levels. Clients rate our current account service as excellent (all clients are polled) so all the pieces are in place for success and future growth.

Desired Skills and Experience:

• 2+ years’ direct mail project or account management, or relevant experience
• Working knowledge of traditional and digital marketing as well as the print production process
• Project, budget and timeline management skills
• Comfortable reviewing and commenting on internal creative and data targeting recommendations
• Familiarization with direct marketing metrics and analytics
• Self-motivated, self-starter, entrepreneurial mindset with ability to work independently
• Enjoy managing and relating to clients of various levels in a wide range of industries
• Agency experience preferred, but not required
• A Bay Area presence. While currently a remote position, we will eventually want a presence in our Hayward, CA office 2-3 days a week to collaborate most effectively with agency teams.

About Gundir:
Gundir is a marketing agency specializing in direct response marketing using address-based targeting. We work with large companies and well-funded start-ups who rely on top-of-funnel leads to power their pipeline and want a more reliable, measurable, and scalable approach to driving sales. 

What separates us from other agencies and direct mail providers is over 20 years of building and improving direct marketing programs through our proprietary process of targeting, testing and optimization. Because of this, clients get higher quality leads, leading to increased customer profitability.

Are You Ready to Be a Gundir Client?

Right now Gundir is seeking a unique breed of industry-leading VP, Marketing or similar marketing decision-makers who wish to collaborate with us in delivering outstanding results through thoughtful, strategic direct mail programs. This applicant and their team would be joining Gundir’s existing portfolio of successful, high ROI achieving Clients.

Are you the Client we’re looking for?

You are if you’re a dynamic and forward-thinking marketing pro who yearns to partner with our results-driven team to grow your leads funnel and have fun doing it. As a Gundir Direct Mail Client, you will work closely with our expert (and likable) staff to develop and execute compelling direct mail campaigns that drive engagement and (over?)achieve your marketing objectives. If you think you’re up to it, here is just some of what will be expected of you.

Key Client Responsibilities:

• Appreciation for Strategy and Test Planning: You will work with our team to design and implement brilliant direct mail strategies that align with your brand’s goals and target audience. Work with us to build test strategies that will move your business to the next level of response.
• Engage in an Inspiring Creative Process: Review and approve breakthrough creative and content, ensuring they meet your brand standards and marketing objectives. It starts with providing great briefs and can include our proprietary DM Messaging Pillars process to generate deeper, more responsive messaging content. Your ability to give a thumbs up to compelling benefit, offer and CTA content are a must.
• Green Lighting Data For Testing and Rollout: Review and approve data deep dives and modeling alternatives that recommend prospect data sourced from leading edge responsive files. Must be comfortable with being presented data insights you didn’t imagine and sources you never knew existed.
• Expect Production Efficiencies: The prospect must be comfortable with mailings that are produced on time and on budget, that meet USPS specs and sortation requirements to minimize costs and maximize deliverability. 
• Celebrate Performance Optimization: You will be expected to view your program results on a custom dashboard highlighting your KPIs. By collaborating with our strategists, you will be a party to conceptualizing testing and mailing roadmaps in the ongoing quest to optimize your program.
• Enjoy Peace of Mind: The ideal Client prospect for this position will recognize the value of excellent service. You will feel the relief of expert project management that keeps your programs on track and keeps you abreast of progress with clear communications and weekly status meetings. 

If you’re up for the professional challenge of building your business with a direct mail agency that’s been doing it for over 20 years, has mailed over a billion packages, has been awarded Fortune’s Best Places to work 3 years in a row, and has received numerous industry awards for their work, then being a Gundir Direct Mail Client just might be the best next step for your career.

Client Benefits:

As a Gundir Client, you and your team will enjoy world class benefits that few, if any, direct mail agencies can offer, including:

• Proven Test and Learn Methodology: We’ve been doing it for 20 years and have the processes in place to test, grow and optimize your program.
• Full Service: Strategy, analytics, data sourcing, creative, production, we do it all. Plus, integrating and coordinating your DM program across other marketing channels.
• Superb Account Service: We pride our agency on a service team that prides itself on relationships and transparency with Clients.
• Unparalleled Expertise: It’s in our tagline: We do direct. Work with the experts in building programs using physical address-based data.
• Category Leadership and Innovation: Our leadership staff are industry leaders as well. Our enhanced QR code technology, PostReminder, revolutionizes how prospects can respond to mailings.

Compensation:

Testing engagements start at $150,000. Contact us to cost out a solution to meet your goals. Whether you’re testing your way into the channel or you’re an existing mailer seeking to improve program performance, we’ll work with you to make a relationship work.

How to Apply:

If you’re ready to elevate your marketing efforts with Gundir, please contact our recruitment new business team. Include a brief overview of your marketing goals and why you’re interested in partnering with us. We’ll get back to you.