Strategy
Yes, You Can Cross-Sell With Direct Mail
Cross-selling is one of the most affordable and efficient ways to increase revenue, and using direct mail is one of the best ways to get the job done Generating new leads is great, but did you know it is five…
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Strategy
The Strategic Marketer’s Guide: 10 Reasons To Prioritize ROI In Direct Mail Campaigns
In the dynamic marketing world, where strategies constantly evolve, direct mail campaigns are a valuable means for businesses to connect with their target audience. Despite its enduring effectiveness, one crucial aspect often underestimated is the Return on Investment (ROI) calculation.
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Strategy
What Is Trigger-Based Direct Mail Marketing?
If You’re Looking To Increase Conversions And Boost Sales, Now Is The Time To Explore Triggered Direct Mail
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Strategy
Using Direct Mail To Drive Site Traffic
Many people don’t realize how well online and offline marketing strategies work together, but the fact is, it’s a tactic that delivers. And when you need to boost traffic to your website, an integrated approach using direct mail can provide some of the best results.
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Strategy
6 Ways To Use Direct Mail To Win Back Previous Customers
Re-Engaging Previous Customers Can Create A Significant Boost In Sales, And Direct Mail Is The Best Marketing Medium To Get The Job Done
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Agency
Email Marketing Tricks To Boost Direct Mail Performance
Despite Their Differences, The Goals Of Email And Direct Mail Are Similar And Some Of The Techniques Can Crossover Between The Two Channels.
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Agency
The Next Revolution In Direct Marketing Is Here: PostReminder
Are you tired of feeling like your marketing campaigns are falling flat? Are you looking for a new way to connect with consumers and drive action? Look no further than PostReminder – the revolutionary new direct response platform for omnichannel marketers!
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Strategy
The Importance Of Customer Lifetime Value In Direct Mail
Many direct marketers focus on response and conversion rates to determine the success of a direct mail program. Based on those analyses they often develop a CAC (Customer Acquisition Cost), sometimes also referred to as a CPA (Cost Per Customer Acquisition).
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Strategy
Maximizing Your ROI With Direct Mail
When you print and send a direct mail piece, what are you getting? The campaign may cost more than an email blast, but what return does that investment generate? Direct mail gives you the opportunity to make a tangible impression on customers who are overwhelmed by the daily digital deluge. Each mailing generates engagement and goodwill. As a matter of fact, research continues to show that consumers prefer and even enjoy receiving direct mail.
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Data
How Artificial Intelligence Is Boosting Direct Mail Response Rates
Direct mail was the first mass direct marketing channel. The “traditional media” designation should not lead you to believe that there have not been significant improvements to deliver better leads more efficiently and effectively over the last few years.
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Creative
Beat The Control — Creative Testing
Direct mail is our passion and we love figuring it out for clients who are committed to the channel. Many clients come to Gunderson Direct for the full range of services—strategy, data, creative, production, and analytics. Even those who handle their DM in-house often come to us to help with creative testing.
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Agency
Avoid ‘Mail Fail’ — Common Mistakes In Direct Mail
Thinking about testing a direct mail program for your company, but not sure what to test first — or how to test at all? Or maybe you stuck your toe in the water and ran a program that you thought would work, but it didn’t — and you’re not sure why it failed, or what to do next.
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Learn more about what we do and who we do it for
See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.
Learn more about the benefits of direct mail
The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.