Outer Envelope Strategies To Get Mail Opened

Creative

Outer Envelope Strategies To Get Mail Opened

We develop hundreds of direct mail packages each year for our clients, so we think about what goes on direct mail outer envelopes A LOT. The outer envelope (OE) is the first impression your mail makes, and it has less than a second to convince the recipient to see what’s inside.

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Gunderson Direct Raises More Than $72,000 For Kids With Special Needs & Nabs A 2023 Summit Creative Award!

Agency

Gunderson Direct Raises More Than $72,000 For Kids With Special Needs & Nabs A 2023 Summit Creative Award!

Hey there, sports enthusiasts and do-gooders ? We’ve got some fantastic news to share with y’all today. Our #2023GoalPost fundraising campaign has run up the score by raising a whopping $72,200 for kids with special needs! The campaign won a trophy, to boot: a Silver 2023 Summit Creative Award in the Direct Marketing + B2B category?

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Why Small Tests Don’t Work In Direct Mail

Data

Why Small Tests Don’t Work In Direct Mail

Compared to digital, direct mail can deliver better quality leads resulting in higher conversion rates and ROI. That makes many marketers to want to test direct mail.

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The Why, What, When, And How Of Direct Mail Creative A/B Testing

Agency

The Why, What, When, And How Of Direct Mail Creative A/B Testing

When it comes to improving the performance of direct mail creative, A/B testing is often the most viable testing technique. The why is simple: it’s because mail quantities are seldom large enough to get a read on multiple test variables between creative packages.

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Are You Paying Too Much For New Customers?

Data

Are You Paying Too Much For New Customers?

Every new customer starts as a debt, and that debt is your customer acquisition cost or CAC. This is the price in marketing and administration time that your brand invests to attract a single new customer. It’s also the bare minimum you need to make back in customer lifetime value (LTV) to generate a positive marketing return on investment (ROI).

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The Evolution And The Future Of Data Modeling For Direct Mail

Agency

The Evolution And The Future Of Data Modeling For Direct Mail

Since its inception in the 1980s, data modeling has profoundly impacted direct mail marketing to accomplish various marketing objectives across different channels. The goal is always the same — generate incremental business by finding new people who are most like those currently exhibiting profitable behavior. When it comes to prospecting, that is finding lookalike prospects who most closely resemble existing customers.

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Why Is Direct Mail A Powerful Marketing Channel?

Strategy

Why Is Direct Mail A Powerful Marketing Channel?

So, you’re devising your marketing strategy for the coming year, and you’ve got a solid integrated digital marketing approach in the works. Good for you! Digital marketing is critical to any well-rounded strategy. Now, have you incorporated any direct mail campaigns into the mix? No? Ok, we need to talk.

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Gunderson Direct Named A 2023 Fortune Best Workplace By Great Place To Work®

Agency

Gunderson Direct Named A 2023 Fortune Best Workplace By Great Place To Work®

So last year, right around this time, something rad happened. Great Place to Work® and Fortune recognized Gunderson Direct as one of the 50 Best Workplaces in Advertising & Marketing™.

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Boost Direct Mail Response With The Right Offer

Agency

Boost Direct Mail Response With The Right Offer

Mike Gunderson (Gunderson Direct CEO) and I were talking about some trends in direct mail recently. We agreed on one crucial direct mail (DM) trend headed in the wrong direction — offers.

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The 7 Ways Clients Benefit From Agency Creative Briefs

Creative

The 7 Ways Clients Benefit From Agency Creative Briefs

As the head of our direct marketing agency’s account team, I’ve always been a proponent of a well-conceived brief. Show me great creative, and it’s a good bet the client and agency put in the time and thought upfront to build a strategic, insightful brief. Recently, we’ve had a couple of clients challenge the creative brief process at the start of a direct mail project. They were just too busy to provide input, answer questions and sign off on our brief before we got to work. That’s dangerous and shortsighted. Not just for us, but for them.

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Working Remotely: Essential Tips For Success

Agency

Working Remotely: Essential Tips For Success

Due to the pandemic, remote working has become increasingly common and desirable for many employees. When I joined Gunderson Direct nearly three years ago, I was the team’s first official fully remote employee. I knew from the beginning that there would be challenges, including how to connect and develop that team component with a very tight group of people.

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Dress Your Creative For Success With Informative, Insightful Briefs.

Agency

Dress Your Creative For Success With Informative, Insightful Briefs.

I’ve seen a metric ton of briefs. But as every agency and every client has their own unique format, the great ones all have one thing in common: they enable winning work.

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Learn more about what we do and who we do it for

See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.

Learn more about the benefits of direct mail

The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.