Are You Ready To Scale Your Direct Mail Program?

Strategy

Are You Ready To Scale Your Direct Mail Program?

You’ve got some DM experience under your belt and it’s paying off—good leads, strong conversions, ROI even better than you’d hoped. Congratulations, you’ve dipped your toe. Now it’s time to dive in. You’re ready to scale your program and reap the rewards of ongoing large-scale mailings.

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How To Use Technology In Your Direct Mail Campaign

Strategy

How To Use Technology In Your Direct Mail Campaign

Direct Mail Campaigns May Start With Sending Letters To Potential Customers, But There Are A Lot Of Ways You Can Integrate Technology To Achieve A Higher Response.

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9 Secrets Of People Who Answer Santa’s Mail

Just for fun

9 Secrets Of People Who Answer Santa’s Mail

Every year, as temperatures begin to cool, letters to Santa Claus start rolling in to post offices around the country, filled with wish lists and questions from children.

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10 Historical Facts About Letters To Santa

Just for fun

10 Historical Facts About Letters To Santa

‘Tis the season for tens of thousands of kids to sit down and write their annual letters to the North Pole’s most famous resident. While sending a letter to Santa Claus might seem like a pretty straightforward process, it’s had a colorful—and at times controversial—history. Here are 10 facts and historical tidbits to help you appreciate what it takes for St. Nick to manage his mail.

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Top Direct Mail Strategies That Work

Strategy

Top Direct Mail Strategies That Work

On the fence about adding direct mail into your marketing mix? Well, the time to dive in is now. Direct mail allows you to reach a more targeted audience than digital, and when used in tandem with digital marketing, the likelihood of generating and converting leads increases substantially.

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How To Budget For Your Direct Mail Campaign

Agency

How To Budget For Your Direct Mail Campaign

The biggest complaint we get from growth marketers is the cost of launching a direct mail pilot program. Marketing budgets are tight, and the idea of blowing a wad on direct mail can be a tough sell to managers more familiar with a digital test-and-learn marketing spend. However, with our tools, you can model a direct mail program’s profitability and return on investment (ROI). Using our tools will allow you to approach the channel from the perspective of profit potential, rather than strictly a cost perspective, making it easier to allocate funds and recommend a test budget.

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2023 Holiday Shipping Deadlines

Just for fun

2023 Holiday Shipping Deadlines

As the holiday season nears, you might assume you have ample time to send your cards and packages for your winter celebrations. However, reality can be different. With the first night of Hanukkah on December 18th, December 25th’s cutoff dates may approach faster than expected (see deadlines below).

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What We Think About When We Develop Test Creative

Agency

What We Think About When We Develop Test Creative

As a rule, response to a creative execution deteriorates over time. That makes it imperative for regular mailers to adopt what we call an overarching ABT creative strategy—Always Be Testing.

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Direct Mail Myths Debunked!

Agency

Direct Mail Myths Debunked!

Direct mail has seen a resurgence over the last several years—and for good reasons. Digital fatigue has set in among consumers who are dealing with crowded inboxes, SPAM, and online ads. While many marketers are taking note by implementing direct mail into their omnichannel strategies, there are some who still have misconceptions about the channel.

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5 Tips To Write A Compelling CTA For Direct Mail Engagement

Creative

5 Tips To Write A Compelling CTA For Direct Mail Engagement

When sending out direct mail, putting together a convincing call to action is essential if you want to get your desired response.

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Direct Mail CTA

Creative

Direct Mail CTA

Without a captivating call to action, you’ll find it challenging to make the most of your direct mail outreach.

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The Power (And Pitfalls) Of Personalization

Agency

The Power (And Pitfalls) Of Personalization

It’s a long-held tenet of direct marketing that the more personalization you include, the more likely your efforts will be effective. And that’s been proven true time and again. But in a world where consumers are constantly tracked, marketers must be careful about the information they use to personalize direct mail.

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Learn more about what we do and who we do it for

See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.

Learn more about the benefits of direct mail

The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.