Agency
Enhancing direct mail efficiency through strategic suppression
One of the basics of any prospect direct marketing program is to suppress the effort against existing customers. This is especially true for direct mail given the relatively high cost per thousand.
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Creative
Seven steps to successful A/B testing in direct mail
Direct mail is all about ongoing, iterative improvement. Establishing a control mailing — one that yields dependable, predictable response — is an essential step for any mailer.
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Creative
What is a creative strategy and why is it important?
Developing a creative strategy is the best way to ensure that assets are created with intention and that results stay in line with a larger, tactical plan
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Data
How to segment your direct mail targets to attain a better response
It should go without saying, but in marketing, you’re always better off directing your message toward those who are most likely to be receptive to it. In direct mail, that means segmenting your audience and focusing on potential customers who are likely to buy your product or service.
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Strategy
Top 5 direct mail design best practices
When it comes to the components of your overall marketing strategy, it’s crucial to understand and employ design best practices for each medium to maximize your returns—and direct mail is no exception.
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Agency
Refilling the well
I often joke with my teammates that if I waited for inspiration to strike, I would’ve gone hungry a long time ago. But since I like to eat—and I don’t have the luxury of waiting for the muse—sometimes I’ve got to hunt down my own inspiration. Here are some quick tips that I’ve found helpful when it comes to fueling creativity and avoiding “mailing it in.”
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Agency
4 ways to increase the ROI of your direct mail campaign
For most marketers, ROI is one of the most important factors in determining the success of your campaign, so increasing it as much as possible is the goal.
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Strategy
Direct mail in a “Post Advertising” world
If marketing is your career, check out one of my favorite podcasts on the topic, The Marketing Companion. Mark Schaefer and Tom Webster are always thoughtful and thought-provoking—plus, oddly entertaining, given the two hosts share an endearing (and offbeat) sense of humor.
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Strategy
Direct Mail Marketing FAQs
Welcome to our Direct Mail Marketing FAQ! If you’re considering implementing direct mail for the first time, we’ve compiled answers to the most common questions to help you understand the unique benefits, best practices, and what to expect from your campaigns.
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Data
Using past data to improve your direct mail ROI
The Data You Collect From Past Campaign Results Can Provide Valuable Insights And Help You Adjust Your Strategy.
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Agency
Celebrating a New Chapter: Welcome to Gundir!
After over 20 years of leading the charge in direct mail marketing, we’re stepping into a bright new era under a fresh name: Gundir! This change isn’t just about a new name; it’s about celebrating our growth and setting the stage for an even more dynamic future.
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Data
The Marketer’s Guide To Direct Mail Response Attribution
The key is to be prepared to capture the unique offer code wherever and whenever the recipient responds, regardless of channel. The focus of direct mail optimization is continual testing of list sources, creative and offers. To know what’s working you need to generate accurate reports and analyses of your programs. And to do that, you need accurate response attribution.
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Learn more about what we do and who we do it for
See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.
Learn more about the benefits of direct mail
The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.