Maximizing Your ROI With Direct Mail

Strategy

Maximizing Your ROI With Direct Mail

When you print and send a direct mail piece, what are you getting? The campaign may cost more than an email blast, but what return does that investment generate? Direct mail gives you the opportunity to make a tangible impression on customers who are overwhelmed by the daily digital deluge. Each mailing generates engagement and goodwill. As a matter of fact, research continues to show that consumers prefer and even enjoy receiving direct mail.

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How Artificial Intelligence Is Boosting Direct Mail Response Rates

Data

How Artificial Intelligence Is Boosting Direct Mail Response Rates

Direct mail was the first mass direct marketing channel. The “traditional media” designation should not lead you to believe that there have not been significant improvements to deliver better leads more efficiently and effectively over the last few years.

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Beat The Control — Creative Testing

Creative

Beat The Control — Creative Testing

Direct mail is our passion and we love figuring it out for clients who are committed to the channel. Many clients come to Gunderson Direct for the full range of services—strategy, data, creative, production, and analytics. Even those who handle their DM in-house often come to us to help with creative testing.

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Avoid ‘Mail Fail’ — Common Mistakes In Direct Mail

Agency

Avoid ‘Mail Fail’ — Common Mistakes In Direct Mail

Thinking about testing a direct mail program for your company, but not sure what to test first — or how to test at all? Or maybe you stuck your toe in the water and ran a program that you thought would work, but it didn’t — and you’re not sure why it failed, or what to do next.

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Why Is Direct Marketing Successful?

Agency

Why Is Direct Marketing Successful?

Generating top of funnel leads is the lifeblood of many businesses. Gaining access to highly qualified leads is always a priority but one that must be weighed against acquisition cost. Direct marketing is an effective lead generation tool that has many advantages. Below we’re sharing some of the top reasons direct marketing is so successful.

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Direct Mail Boosts Fintech Traction

Strategy

Direct Mail Boosts Fintech Traction

Direct Mail Complements Digital, Influences Consumers And Drives Higher ROI

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Four Steps To Building Online Leads With Direct Mail

Agency

Four Steps To Building Online Leads With Direct Mail

Direct mail is special. How? It’s physical, and that separates it from every other marketing channel. But, no channel exists in a vacuum. As we move to an increasingly digital-first marketing environment, direct mail needs to take its place in that ecosystem.

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Do You Need A Direct Mail Agency?

Strategy

Do You Need A Direct Mail Agency?

Our agency talks to over one-hundred direct mail (DM) prospects a year. In a number of instances, I get the sense that prospects are left wondering, “Do I need a DM agency or can I do this myself?”

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How B2B Companies Can Benefit From Direct Mail Marketing

Agency

How B2B Companies Can Benefit From Direct Mail Marketing

In 2018, ANA-DMA released their annual Response Rate Report, which showed that 45% of marketers preferred using B2B direct mail marketing before social media, email marketing, paid search, and online display ads.

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Why Brand Guidelines Are Essential For Building A Successful Direct Mail Campaign.

Agency

Why Brand Guidelines Are Essential For Building A Successful Direct Mail Campaign.

Providing These Creative Assets Will Help Ensure That Your DM Marketing Efforts And Production Schedules Are Met.

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6 Steps To Creating Direct Mail Copy That Wins Customers Over

Creative

6 Steps To Creating Direct Mail Copy That Wins Customers Over

There’s a lot that goes into creating a great direct mail marketing campaign, and perhaps the most important aspect is the copy. The way that you speak to your audience and communicate your offers determines whether the reader turns into a customer.

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How To Test Your Direct Mail Campaigns

Data

How To Test Your Direct Mail Campaigns

The “marketing mindset” tells us that feeling satisfied is the same as being complacent. Marketers should always look for ways to improve their campaigns and their outcomes, and the best way to do that is through testing.

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Learn more about what we do and who we do it for

See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.

Learn more about the benefits of direct mail

The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.