Just for fun
9 secrets of people who answer Santa’s mail
Every year, as temperatures begin to cool, letters to Santa Claus start rolling in to post offices around the country, filled with wish lists and questions from children.
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Just for fun
2024 holiday shipping deadlines
As the holiday season nears, you might assume you have ample time to send your cards and packages for your winter celebrations. However, reality can be different. With the first night of Hanukkah on December 18th, December 25th’s cutoff dates may approach faster than expected (see deadlines below).
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Agency
5 questions to ask before choosing a direct mail agency
Before selecting a direct mail vendor, ask these critical questions to ensure you’ve found the right fit.
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Agency
Gundir is hiring. Seeking ambitious clients ready to revolutionize direct mail.
Right now Gundir is seeking a unique breed of industry-leading VP, Marketing, CMO, Head of Growth, CMO or similar marketing decision-makers who wish to collaborate with us in delivering outstanding results through thoughtful, strategic direct mail programs.
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Strategy
Why your brand matters in direct mail
Does your brand matter in direct mail? Direct mail purists insist that response is the result of interplay between offer, the mailing list, and the message/value proposition. Some recent experience would indicate that a fourth component can play a significant role in a mailing’s success, too — brand perception.
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Strategy
Direct mail can supercharge your multichannel marketing strategy
There was a time when marketers questioned the validity of direct mail, especially as digital marketing practices were on the rise. But today, as the digital climate becomes more and more cluttered, we are seeing direct-mail marketing make a strong resurgence.
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Strategy
KPI’s can’t replace marketing
We do direct mail. The best direct mail starts a conversation with a prospect that they continue, almost always, through another channel. Once we home in on a target and have an offer in place, our work is about connecting with our target using the written word in a compelling and authentic manner, whether it’s a letter, a self-mailer or another format.
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Agency
The 2024 Gundir direct mail solutions list — the top 15 non-agency direct mail alternatives
When it comes to direct mail marketing, choosing the right partner can make all the difference. Here’s a comprehensive guide to the top 18 direct mail companies, categorized and ranked for your convenience.
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Agency
Two reasons direct mail is worth the investment
In many ways, direct mail can appear more expensive than digital marketing channels in terms of up-front investment. It does require some capital to develop, print, and send your mailer, and sometimes that initial investment is higher than the costs of email or online marketing.
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Strategy
Maximizing your ROI with direct mail
Is the cost of direct mail worth it? The short answer is yes, and this is how to boost your ROI from it.
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Data
How to track and measure the success of your direct mail campaigns
As a best practice, it is always a good idea for companies to measure the value of their marketing investments, and the savviest marketers are those who establish comprehensive tracking systems designed to test and measure the performance of their direct mail campaigns and compare them to their goals.
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Creative
Drive response with winning direct mail formats
Your form factor is your campaign’s canvas. See what package types are proven performers when considering what to develop (and test) as part of your next effort.
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Learn more about what we do and who we do it for
See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.
Learn more about the benefits of direct mail
The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.