Agency
Podcast: Using Direct Mail To Reach Consumers At Home And Work
We’re going to hear from an expert in a marketing channel most people don’t associate with technology. Mike Gunderson is the President of the creatively named direct mail service, Gunderson Direct. Mike and his company have provided direct mail services to start ups, SMBs, and enterprise level companies like SoFi, Post Mates, and Square.
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Data
Data Modeling For Targeted Direct Mail
Targeting is arguably the most important variable in contributing to direct marketing success.
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Strategy
Direct Marketing’s Relevance In A Digital World
Direct marketing, mail marketing, tangible marketing—all terms that seem to have no place among the Facebooks and Google AdWords of the world. When you think about it, direct marketing has one goal, and that is to generate tangible, measurable results. The goal has not changed, but the processes to achieve that goal have. Here Paul Berman, CEO, BirthdayPak, discusses why direct marketing is still relevant in today’s digital society and ways to incorporate it into your online marketing strategy.
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Learn more about what we do and who we do it for
See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.
Learn more about the benefits of direct mail
The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.